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Klarna Launches Klarna Comparison Shopping Service across Europe

A1 Retail

Klarna, a global retail bank, payments, and shopping service, today announced the launch of their new Comparison Shopping Service (CSS) in 21 markets. In addition, the Klarna comparison shopping page will provide new opportunities for brands to reach browsing consumers with their products.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Capitalizing on In-Store Advertising. With inflation spiking, consumers are primed to be more cost conscious — and at risk of walking away without making a sale if the price of an item is higher than expected. Sai Koppala is the CMO at SheerID. Recessions mark a period of uncertainty for both retailers and consumers.

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Shoppers’ In-Store and Online Expectations for 2019

Wiser

Take a look at what customers are expecting from brands this year. In store shopping is still very prevalent, even with the increasing availability of online retailers. Comparison shopping is a very popular trend that only appears to be growing. 87% of respondents plan to use a mobile app to shop in 2019.

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Are You Building Your Ecommerce Business Backwards?

Store Growers

It requires patience and persistence without knowing exactly when, or even if, you’ll see a return. If you’re just starting out and try to do all that work without a healthy, profitable business backing you up, you’re at a huge disadvantage. And at the end of the day I’d have nothing to show for. No call-backs.

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Are You Building Your Ecommerce Business Backwards?

Store Growers

It requires patience and persistence without knowing exactly when, or even if, you’ll see a return. If you’re just starting out and try to do all that work without a healthy, profitable business backing you up, you’re at a huge disadvantage. And at the end of the day I’d have nothing to show for. No call-backs.

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How to Forecast Demand in Retail (2020)

Retalon

Demand is an economics concept that describes the willingness of consumers to purchase a specific product at a specific price. Therefore, demand forecasting is a statistical prediction of the willingness of consumers to purchase specific products, at a specific price, in a specific time frame.

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Scaling Google Shopping To Multiple Countries

Store Growers

In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. For one of my clients, we managed to increase revenue by 35%, just from targeting a new country with their Shopping campaigns.