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Amazon Launches Advertising Service for Retailer Apps, Websites

Retail TouchPoints

Amazon has unveiled a new offering, the Retail Ad Service , which will allow any retailer to easily offer advertising on their digital platforms using the same technology that powers ads on Amazon.com. Advertisers already using Amazon Ads will see available retailers in their Amazon Ads console or API integrations.

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Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’

Retail TouchPoints

Amazon is no stranger to the world of advertising having first introduced ads in its online store 20 years ago. But last year something big happened in the Amazon ecosystem — it introduced TV advertising on its Prime Video streaming service. Here are some of the biggest ways the company is working toward that goal.

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Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Retail TouchPoints

Concurrently, contextual advertising has experienced a significant resurgence largely attributed to the diminishing reliance on third-party cookies and the increasing emphasis on user privacy. [1] Advertisers can create a unified view of consumers by fostering internal and external collaboration to leverage data from multiple sources.

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5 Key Traits of CTV Advertising Winners

Retail TouchPoints

Many brands and retailers are capitalizing on the rise of ad-supported streaming by testing and investing more strategically in connected TV (CTV) advertising. In fact, research conducted by Retail TouchPoints and MNTN reveals that 59% of brands spend between 11% and 50% of their marketing and advertising budgets on CTV.

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SEO vs. PPC: Which Strategy Is Best for Your Business?

This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice?

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What makes in-store media more effective than online advertising

Tokinomo

Digital advertising dominates marketing strategies and thats no surprise. While online advertising offers extensive reach and data-driven targeting, in-store media provides a more immersive, high-impact experience that influences purchasing decisions at the final stage of the buyers journey.

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How the Rise of Streaming is Democratizing TV Advertising

Retail TouchPoints

accounting for one in every 10 dollars spent on digital advertising, according to Emarketer. brands alone spent more than $28 billion on CTV advertising last year, making up one-third of the total amount of money spent on TV advertising as a whole. In fact, U.S. But it’s totally new to a lot of these legacy TV publishers.

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Boost Your Website Traffic with These Proven Strategies

We’ll also cover the importance of email marketing, online advertising, and analyzing your traffic to refine your approach. Learn how to optimize your site for search engines, leverage social media, and create compelling content that resonates with your audience.