Retail TouchPoints

JUNE 12, 2025

With these new tools, advertisers will gain access to campaign pacing and reporting by time period, providing them with deeper performance insights. Marketing teams can update products, keywords and bidding, and the platform’s bulk management UI capabilities allow advertisers to bulk pause, archive and activate campaigns. “As

Advertising 147

Advertising Management Marketing Planning 147

Retail TouchPoints

MARCH 13, 2025

AD Retail Media , the retail media arm of East Coast grocery retail group Ahold Delhaize USA , is enhancing the way shoppers engage with products at the point of purchase through a range of new in-store advertising solutions. Ahold retail banners include Food Lion, Hannaford, Giant Food, The Giant Company and Stop & Shop.

Advertising 147

Advertising Kiosk Promotions Customer Experience 147

Retail TouchPoints

MARCH 27, 2025

Best Buy Ads , the retail media network operated by the electronics retailer, has unveiled a new solution for social advertising partners. Advertisers can access SKU-level insights through the Social+ interface, allowing them to improve campaign results through Metas Product Level Reporting Beta capabilities.

Advertising 147

Advertising Returns Planning Shopping 147

Inside Retail

JUNE 12, 2025

Caravan and recreational vehicle manufacturer Jayco is facing court charges over making misleading representations while advertising certain models of its RVs in ‘off-road’ conditions. The ACCC cited Jayco’s website, social media profiles, brochures, and point-of-sale advertising, including trade shows, in its allegations. “We

Advertising 165

Advertising Point of Sale Promotions Consumer 165

Retail TouchPoints

JANUARY 31, 2025

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. Krans is even thinking about how Macys can go beyond digital tech to create contextual and engaging advertising moments.

Visual Merchandising 299

Visual Merchandising Advertising Beauty and Health Marketing 299

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. And at the same time, we’ve turned Pinterest into a competitive performance player for our advertisers.

Advertising 290

Advertising Marketing Shopping Returns 290

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

Advertising 278

Advertising Marketing Accounting Consumer 278

Retail TouchPoints

OCTOBER 24, 2024

Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel. Key non-endemic advertising partners include DoorDash , Hulu and PayPal.

Beauty and Health 278

Beauty and Health Advertising Marketing ATS 278

Retail TouchPoints

OCTOBER 15, 2024

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

Marketing 295

Marketing Advertising Consumer Location 295

Retail TouchPoints

OCTOBER 29, 2024

However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. A recent study found that over 60% of ecommerce brands were not investing in Google Ads, a sign that the digital advertising landscape is changing. In the U.S.,

Advertising 290

Advertising Consumer Accounting Marketing 290

Retail TouchPoints

NOVEMBER 21, 2024

Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., Advertising was already likely to be up 5.6% this year (excluding political advertising) to $360 billion – and those high prices could spell disaster. The list continues.

Advertising 274

Advertising Finance Shipping Planning 274

Retail TouchPoints

JANUARY 6, 2025

Instacart is scaling the reach of its retail media technology, Carrot Ads , to give advertisers access to the multibillion-dollar foodservice industry through a new partnership with the B2B ecommerce ordering platform Cut+Dry. Meanwhile, foodservice distributors have been left out of the rapidly growing digital advertising space.

Advertising 277

Advertising Point of Sale Marketing Management 277

Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

Advertising 237

Advertising Marketing Consumer Returns 237

Retail TouchPoints

DECEMBER 6, 2024

Due to their proximity to the point of sale and access to reliable first-party data, RMNs can link ad impressions to purchases with a higher level of accuracy than traditional advertising channels.

Advertising 289

Advertising Sporting Goods Marketing Accounting 289

Inside Retail

MAY 20, 2025

The ACCC alleged that the company advertised some of its mattresses, furniture and bedding accessories as NDIS approved and NDIS permitted on its website and Google Ads. This comes after the ACCC began closely investigating problematic advertising that targeted NDIS participants last November.

Advertising 245

Advertising Accessories Consumer 245

Retail TouchPoints

JANUARY 7, 2025

Question 4: “What media adjacencies can we tap into to optimize marketing and advertising experiences? Retail media , or more broadly commerce media, is enabling these adaptive commerce experiences, with retailers and media entities converging to build solutions that make advertising moments feel more immersive and contextual.

Advertising 278

Advertising Merchant Services Loss Prevention Consumer 278

Retail TouchPoints

DECEMBER 18, 2024

The partnership also will help Bell Media diversify its advertising offerings. The company plans to scale shoppable content features across its extensive content library, including award shows, scripted dramas and unscripted programs, and offer advertisers bespoke brand partnership opportunities that span advertising touch points.

Advertising 255

Advertising Fashion Consumer Shopping 255

Inside Retail

DECEMBER 3, 2024

“I was fortunate enough to be Australia’s first retailer to offer click and collect, advertise on Google, advertise on Bing, offer multi-store scan and go technology and developed a world first augmented reality mirror with checkout among other fun adventures,” he said.

Advertising 264

Advertising Checkout 264

Retail TouchPoints

OCTOBER 14, 2024

(From left to right) Palmar Haasch of Business Insider moderates a session with Webtoon Entertainment’s Alessandra Ferreri, Chris Mathieu and Megan Weales at Advertising Week NY. Connecting with Gen Z in an authentic way starts with our creators,” he said.

Advertising 278

Advertising Consumer Marketing Management 278

Retail TouchPoints

OCTOBER 11, 2024

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

Advertising 295

Advertising Drop-Shipping Checkout Supermarket 295

Retail TouchPoints

DECEMBER 17, 2024

This lengthened proposal and wedding planning lifecycle has brides spending more time researching, planning and curating their dream day, creating a prime audience for advertisers that Davids Bridal is now uniquely positioned to serve.

Advertising 246

Advertising Planning Finance Consumer 246

Retail TouchPoints

NOVEMBER 15, 2024

Capitalizing on the growing demand for CTV and video advertising, we are committed to prioritizing partnerships that unlock more streamlined and effective ways to reach Albertsons shoppers through high impact media channels,” said Evan Hovorka, VP of Product and Innovation for Alberstons Media Collective at the CTV Ad Days Summit.

Advertising 277

Advertising Management ATS Marketing 277

Retail TouchPoints

FEBRUARY 7, 2025

Grocery TV will integrate these Giant Eagle screens into its advertising platform, enabling the RMN to manage and execute brand campaigns across its stores. Additionally, the Grocery TV media partnerships team will drive incremental advertiser engagement by including Giant Eagle in its network of nearly 6,000 grocery stores.

Advertising 243

Advertising Supermarket Customer Experience Management 243

Retail TouchPoints

JANUARY 7, 2025

Through the integration, these brands will now feature non-endemic advertising across their sites and mobile apps. With a growing media network comprised of over 100 million annual transactions, we aim to maximize revenue opportunities for partners, increase conversion rates for advertisers and build more meaningful experiences for consumers.

Advertising 275

Advertising Customer Experience Consumer ATS 275

Retail TouchPoints

DECEMBER 19, 2024

The superior performance of commerce media inventory has propelled it into the fastest-growing advertising segment, with McKinsey predicting it will surpass $100 billion in revenue as soon as 2026. This presents both a challenge and an opportunity for commerce media programs.

Advertising 255

Advertising Marketing Consumer ATS 255

Retail TouchPoints

DECEMBER 4, 2024

You can’t advertise your way out of a pricing problem. They were pouring dollars into advertising on Amazon but, despite their influx of ad dollars, topline sales didn’t seem to budge. Their advertising just wasn’t moving the needle on Amazon and they were struggling to understand why their success in DTC wasn’t translating to Amazon.

Advertising 278

Advertising Promotions Marketing Returns 278

Retail TouchPoints

JANUARY 10, 2025

And it’s first party; [advertisers arent] rebuying this audience from a Meta, they’re coming directly to us. Advertisers also will have more immersive opportunities through the Love Stories integration, including branded videos , product placements , video end cards , podcast ad spots and integration into email content.

Advertising 287

Advertising Planning Consumer Jewelry 287

Retail TouchPoints

JANUARY 21, 2025

Supported by a number of second- and third-party data sources, WHS Media will offer advertisers advanced targeting options, including behavioral and location-based data.

Planning 299

Planning Advertising Location Marketing 299

Inside Retail

NOVEMBER 26, 2024

In October, the Federal Court ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. New Zealand and Singapore declined 1.5 per cent, respectively.

Finance 264

Finance Advertising Marketing ATS 264

Retail TouchPoints

MARCH 5, 2025

These platforms help retailers gain actionable insights from collected data, ensuring they can still deliver targeted and relevant advertisements based on the data. Insights platforms: Investing in robust insights platforms that can collect, analyze and utilize first-party data effectively will be critical.

Advertising 238

Advertising Marketing Consumer ATS 238

Retail Wire

JUNE 12, 2025

advertisers. When we first introduced Video Generator in beta in September 2024, it represented cutting-edge AI technology that allowed advertisers to create eight-second, low-motion video ads from a single product image in minutes,” said Jay Richman, VP of Product and Technology at Amazon. What Can Amazon’s Video Generator Do?

Advertising 147

Advertising ATS 147

Inside Retail

NOVEMBER 27, 2024

The Australian Competition and Consumer Commission (ACCC) launched the legal action in the Federal Court against Webjet for displaying “flights from $X” statements but omitting its compulsory service fee and booking price guarantee fee in the advertised prices between November 2018 and November 2023.

Payment Services 264

Payment Services Advertising Consumer Marketing 264

Inside Retail

NOVEMBER 6, 2024

SCCA members are running the campaign advertisements for free across more than 300 shopping centres and 3500 digital screens. The groups joined hands to launch the campaign aimed at combatting alarming levels of abuse, violence and the use of weapons against workers, which include retail staff, security officers, and cleaners.

Advertising 246

Advertising Shopping ATS Marketing 246

Inside Retail

APRIL 28, 2025

The update will exclude advertisements, and the company will not receive commissions from purchases made through the ChatGPT platform, OpenAI said. The move comes as OpenAI is moving to challenge Alphabet’s dominance in search by providing a more user-focused alternative, contrasting with Google’s advertising-heavy search results.

Shopping 204

Shopping Advertising Fashion 204

Retail TouchPoints

OCTOBER 25, 2024

A retail media network is an advertising network owned by a retailer that enables marketers to purchase advertising across all of the digital assets owned by the retailer. One way to reach polychannel shoppers is through retail media networks.

Shopping 289

Shopping Supermarket Advertising Consumer 289

Retail TouchPoints

DECEMBER 12, 2024

In addition to brand advertising, Hy-Vee also will be able to manage its own in-store messaging through Grocery TV’s content management system. The addition of Grocery TV, which will connect Hy-Vee’s screens to The Trade Desk , will enable RedMedia to manage both offsite and in-store campaigns from a unified platform.

Checkout 276

Checkout Supermarket Advertising Management 276