Inside Retail

APRIL 14, 2025

According to a report by iResearch, the market size of micro-dramas in China last year reached US$6.85 The offbeat premise was a viral hit and a rare example of the F&B and home renovation sectors taking a narrative-forward marketing approach. But success requires a delicate balance between entertainment and promotion.

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Retail TouchPoints

MAY 9, 2025

Much of this language boils down to marketing speech, and often, true industry disruption fails to materialize. A movement is growing among food retailers that is not only disrupting how they go to market but is rewriting shopper expectations altogether. As such, traditional grocers are losing market share. But thats changing.

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Inside Retail

DECEMBER 12, 2021

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The post Social media marketing trends for 2022 appeared first on Inside Retail.

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Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Don’t delay.

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Retail TouchPoints

AUGUST 26, 2022

Dollar General has promoted John Garratt to President and CFO, effective September 1, 2022. He will add responsibilities for the company’s strategic healthcare initiatives and its international expansion to Mexico to his existing finance, accounting, strategy and procurement functions. and net sales up 9% to $9.4

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Small Biz Trends

JUNE 14, 2025

Key Takeaways Streamlined Marketing Management: The Surefire Local Marketing Platform simplifies the management of your online presence, local SEO, and customer engagement, allowing small businesses to focus on growth. That’s where a surefire local marketing platform comes into play.

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Retail TouchPoints

FEBRUARY 17, 2021

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. The global loyalty management market stood at $2.47

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Retail Focus

NOVEMBER 27, 2024

Retail Focus caught up with experts in the flooring market to find out more about their latest solutions and the long-term benefits they offer to retailers large and small. How is all this possible in just a few steps? Additionally, choosing sustainable flooring enhances brand image.

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Retail TouchPoints

FEBRUARY 24, 2025

Its an ever-present internal conflict for many ecommerce and marketing teams that are striving to maximize both time-on-site and conversion rate metrics and its one that standing desk and office furniture manufacturer Uplift Desk has evidently addressed since implementing BigCommerce s Catalyst storefront technology.

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Retail TouchPoints

DECEMBER 12, 2024

But amidst the traditional marketing blitzes and seasonal promotions, a new force is opening doors to partnerships that wouldnt have been imaginable even a few years ago and quietly reshaping the retail landscape in the process: commerce media.

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Retail TouchPoints

OCTOBER 14, 2021

To say everyone is worn out is probably an understatement, and by all accounts marketers in particular are feeling the pressure — a staggering 70% of marketing executives said the pandemic has left them “completely exhausted,” according to a new report from Accenture Interactive. Early Birds Get the Products.

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Inside Retail

MARCH 9, 2025

Accelerating growth in the mens market Canadian Lululemon, traditionally associated with womens yoga wear, has aggressively expanded its offerings to cater to a broader audience. Navigating the competitive landscape Lululemon is not alone in its push to capture a larger share of the mens activewear market.

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Inside Retail

NOVEMBER 25, 2024

Amazon’s $6 billion in annual sales in Australia accounts for nearly 10 per cent of all online retail spending in non-food categories, placing it among the top five non-food retailers in the country. billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events.

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Inside Retail

JUNE 30, 2024

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

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Retail TouchPoints

FEBRUARY 25, 2025

Currently, those retailers that understand their customer base, launch gen AI products that fit their audience and implement them using a phased approach are satisfied with their progress but this only accounts for 1% of McKinseys retail respondents. Retailers can use this information to create unique promotions in real time.

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Retail TouchPoints

JULY 24, 2023

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

NOVEMBER 21, 2024

I don’t think it matters that you’re small, it’s what you’re doing,” Tonia Bastyan, design and marketing manager at BlockTexx, told Inside Retail. In an Australian-first partnership, BlockTexx and Elk have teamed up to bring an innovative solution to bring end-of-life garments into the circular fashion economy. “I

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Retail TouchPoints

NOVEMBER 21, 2022

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Three: Trust the Machine. Step Four: Expand.

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Retail TouchPoints

SEPTEMBER 15, 2021

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

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Retail TouchPoints

JUNE 13, 2024

With customers increasingly returning to in-store shopping, grocery stores are now in a prime position to reclaim and expand their share of the alcohol market. This shift represents more than just filling an empty space; it’s an opportunity for grocery stores to redefine and elevate how alcohol is marketed and sold.

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Marketing Grocer Consumer Promotions 269

Inside Retail

FEBRUARY 18, 2025

According to influencer marketing expert Sarah Walsh, Poppi got caught up in vanity metrics and lost sight of the people that purchase its products. First, stop investing your marketing dollars into vanity metrics and big-name influencers. Poppis founder took to their TikTok and didnt take accountability for the misstep, she continued.

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Retail TouchPoints

APRIL 15, 2025

However, to account for the additional expenses on imported goods without alienating their price-conscious customers, they will need to adjust by adopting a variety of new strategies. Reworking Promotional Strategies Retailers should revisit their promotional strategies to keep customers buying even as costs rise.

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Retail TouchPoints

FEBRUARY 26, 2025

We live in an attention economy, said Justin Breton, Head of Brand Marketing Innovation at Walmart in an interview with Retail TouchPoints. Its an anomaly thats hard to account for given the level of interactivity and engagement built into these environments. They’re not retrofitting into the look and feel.

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Retail TouchPoints

JANUARY 25, 2022

Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. As marketers, we are excited about the challenges of reaching new customers, rewarding our best customers and charting a path to growth. Act small: Use a QR code! The QR code is back.

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Retail Focus

MAY 28, 2025

The first store in the series is located in Suzhou – which opened on 8th May 2025 – and the design concept will be gradually promoted to thousands of stores in the brand’s global regions such as China, the Middle East and South East Asia.

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Inside Retail

OCTOBER 30, 2024

Surge in popularity While the growth of Pop Mart can be traced back several years, the company’s trajectory took a significant turn with the meteoric rise in popularity of its Labubu character after global superstar and Blackpink member, Lisa Manobal, shared images of her Labubu ‘Macarons’ series on her Instagram account.

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Retail TouchPoints

MARCH 20, 2025

However, numerous accounts of AIs deceptive behavior raise justifiable concerns within the AI community. Transparency and accountability must come first. Without transparency, holding AI accountable can be difficult, leading to misuse, bias or even harm. Then, we must rigorously test these systems for potential misuse.

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Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Consider collaborating with an influential Chinese influencer to really amplify your visibility to this market.

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Retail TouchPoints

JANUARY 3, 2023

Specifically, bot operators continue to siphon retailer profits with increasingly sophisticated automated threats — including account takeover, web and API scraping and more. According to the 2022 State of Bot Mitigation Report , nearly 70% of companies using anti-bot solutions lost revenue to bot-driven account fraud.

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Retail TouchPoints

JANUARY 6, 2023

While the 2022 holiday season was by all accounts a success, retailers may want to buckle down as they head into the new year: four out of 10 U.S. The challenge for retailers is understanding where their customers will be six months from now and positioning their inventories, promotional plans and overall business outlook accordingly.

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Small Biz Trends

JUNE 8, 2025

User-Friendly Features: The hub offers intuitive tools that simplify inventory management, customer communication, and marketing efforts for sellers of all levels. Promotional Opportunities: Utilize built-in marketing tools to create campaigns, manage discounts, and increase product visibility, driving traffic to your listings.

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Retail TouchPoints

MARCH 26, 2025

Taking into account CVS store footprint, SKU roster, regular pricing and promotional pricing, the company can create up to 900 million different combinations of assortment and price across its stores. We are a mass retailer with 9,000 locations that are serving small communities. As Balbale noted, thats an insane number.

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Retail TouchPoints

JULY 2, 2024

At the time Faire was running a deal to promote its expansion into Europe , where the platform would cover import taxes. “I I’m going to flood the market with an undercut of the same product.’ The innovation that we at Faire brought to the market was offering free returns and net-60 payment terms.

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Retail TouchPoints

JUNE 21, 2024

Members that link their accounts can earn double Starbucks Star points during their stays at participating Marriott hotels and can earn 100 Marriott Bonvoy points when they make three qualifying transactions during designated weeks throughout the year (the first Marriott Bonvoy week runs July 8-14).

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Inside Retail

SEPTEMBER 26, 2024

“These difficulties reportedly arise from some of the pricing practices of some supermarkets, such as frequent specials, short-term lowered prices, bulk-buy promotions, member-only prices and bundled prices.” Aldi accounts for 9 per cent and Metcash-supplied independent supermarkets account for 7 per cent.

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Retail Focus

APRIL 2, 2025

Regarding marketing and selling products to consumers, product imagery is unquestionably one of the most important selling points. Research suggests that e-commerce now accounts for over 25% of all retail sales in the UK, and is expected to increase in the coming years (reaching one-third by the end of this year).

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