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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290
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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning for another uncertain year. While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Plan for the Cyber Ten.

Marketing 327
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

Customer experience LSKD has ‘audacious’ growth plans for the next few years and Shaughnessy is expected to play a key role in helping the brand create a unique in-store experience and ensuring the right products are stocked in each store. LSKD was recently named ‘Business of the Year’ in the 2024 Telstra Best of Business Awards.

Planning 264
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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Marketing 287
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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” The trade-off is long shipping times, another thing Wish is working hard to improve. Approximately 160 of those positions will be in the U.S.,

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is content marketing?

Marketing 301
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How Kulani Kinis is thriving in overseas markets

Inside Retail

Our journey began with selling directly over the internet, we were working from home and shipping bikinis on our lunch breaks at our old workplaces,” Atkins told Inside Retail. The US is the brand’s most successful market, with Kulani Kinis being one of the most in-demand bikini labels in North America.

Marketing 130