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Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed

Retail TouchPoints

The 2022 holiday season showed slow, but steady, improvement for the retail industry. Adobe recorded full-year sales growth of 6.1% , largely driven by heavy spending early in 2022 that tapered off as inflation took its toll. Promotions hit their peak during Cyber Week, when the average discount jumped to 30% in the U.S.

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Gift Card Association Promotes PSA Warning Consumers About Fraud Dangers

Retail TouchPoints

Gift cards remain a popular purchase among consumers, but they also provide openings for scammers and criminals. In conjunction with the upcoming National Consumer Protection Week, the Retail Gift Card Association (RGCA) is promoting a public service announcement to inform consumers about steps toward secure use.

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How Consumer Data will Shape Retail Experiences in 2022

Retail TouchPoints

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

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Survey: 87% of Consumers Doubt Influencers Use Products They Promote

Retail TouchPoints

billion in 2022, according to Statista. Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending? The problem isn’t just with influencers.

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Supply Chain and Inflation Headlines Won’t Make Promotions Disappear

Retail TouchPoints

The new year is kicking off with plenty of challenges for consumers, retailers and CPG brands alike — and it seems we’ll start another year under a cloud of uncertainty. The best way to demonstrate that performance edge for CPG brands is with a successful strategic approach to promotions. Data Fills in the Gaps for Small Brands.

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How to Win Consumer Choice in 2022: Focus on These 3 Trends

Retail TouchPoints

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. Here are three trends that will define the retail industry in 2022 — and likely for years to come: 1.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022. Following are recaps of some of the most pertinent presentations.