Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed
Retail TouchPoints
JANUARY 13, 2023
The 2022 holiday season showed slow, but steady, improvement for the retail industry. Adobe recorded full-year sales growth of 6.1% , largely driven by heavy spending early in 2022 that tapered off as inflation took its toll. Promotions hit their peak during Cyber Week, when the average discount jumped to 30% in the U.S.
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