Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Facebook advertising will continue to be an obvious choice.

Social Commerce 294

Social Commerce Beauty and Health Advertising Merchant Services 294

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 282

Advertising Marketing Social Commerce Consumer 282

Retail TouchPoints

MAY 16, 2022

Target Circle is critical to delivering personalization at scale, Gomez noted, including customizing messaging, promotions and services to meet individuals’ needs. Gomez reported that the retailer will have quadrupled the number of Black-owned brands it sells by the end of 2022. Loyalty Program Yields Rich Customer Data. “We

Promotions 246

Promotions Advertising Fulfillment Shopping 246

Retail Focus

JANUARY 20, 2022

These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. The profit of the business depends on the consumers. It is to understand the needs of the consumers.

Marketing 130

Marketing Advertising Consumer Returns 130

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. According to a release by the regulator, the sweep – which will take place over the coming weeks – is part of the ACCC’s compliance and enforcement priorities for 2022 to 2023.

Advertising 246

Advertising Fashion Consumer Accounting 246

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 260

Merchant Services Finance Advertising Marketing 260

Retail TouchPoints

APRIL 19, 2023

Another big trend on the horizon is the growing convergence of loyalty programs with advertising and promotions. That’s because retailers historically have been much more dependent on their consumer packaged goods (CPG) partners to drive advertising, offers and promotions and lead the charge in terms of in-store merchandising.

Advertising 244

Advertising Promotions Consumer Management 244

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% of these emails being spam, 36% of which are from marketing and advertising initiatives.

Marketing 230

Marketing Retail Marketing Advertising Promotions 230

I Vend

DECEMBER 13, 2022

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. iVend for Digital Passes iVend helps retailers get the most from holiday promotions.

Promotions 95

Promotions Employee Engagement Checkout Returns 95

Retail TouchPoints

FEBRUARY 21, 2023

This growth will be driven not just by an increase in new social commerce buyers but also by an increase in the average spend per user, with Insider Intelligence predicting that more than 114 million consumers will spend an average of nearly $1,000 a year on social purchases by 2025. social network ad spending forecast by $16.21

Social Commerce 227

Social Commerce Advertising Merchant Services Shopping 227

Retail TouchPoints

MAY 7, 2024

69% of consumers go straight to the search bar when they visit an ecommerce site, and their search interactions provide merchants with crucial information about their intent, preferences and needs. Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants.

Dead-Stock 243

Dead-Stock Advertising Promotions Fashion 243

Independent Retailer

FEBRUARY 3, 2022

With only 53 percent of consumers celebrating the Valentine’s Day holiday and even more retailers allowing shoppers to opt out of holiday marketing materials, it has become more important for businesses to get their products in front of the customers who are looking for them. Expected Trends for CPCs and Conversion Rate.

Marketing 78

Marketing Advertising Promotions Returns 78

Retail TouchPoints

MAY 3, 2022

In fact, last year saw over 30% growth in brands investing in Amazon advertising, with the $31B marketplace giant now making up 13.3% Participation in programs : Amazon has several different programs and promotions, which can offer various incentives for select categories of products.

Accounting 241

Accounting Shipping Management Fulfillment 241

Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.

Wholesale 256

Wholesale Advertising Consumer Promotions 256

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

Drop-Shipping 212

Drop-Shipping Shipping Outdoor Customer Retention 212

A1 Retail

JUNE 27, 2022

Northern Ireland’s designer outlet has joined forces with local art legend, Keith Drury for its latest advertising campaign. To be able to support a local business and help promote Northern Ireland at the same time was something I couldn’t turn down. Keith Drury said: “I was honoured to have been approached by The Boulevard.

Advertising 52

Advertising Promotions Location Consumer 52

Independent Retailer

MAY 12, 2022

It is that time once again to begin planning all of your back to school deals and promotions! Now that most students are back in the classroom, retailers can advertise the usual school supplies such as backpacks and new clothes and shoes, but now there is a new problem plaguing consumers: inflation. .

Promotions 52

Promotions Advertising Marketing Consumer 52

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

Promotions 130

Promotions Shopping Advertising Consumer 130

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 141

Consumer Payment Services Fulfillment Advertising 141

Retail TouchPoints

OCTOBER 19, 2022

It’s clear that there is a consumer-driven need for more flexible finance and smarter buying power. . This trend follows changes in the retail sector, which has recently seen a shift toward an omnichannel approach and subsequent changes in how consumers spend. What Increased Regulation will Mean for Consumers and Retailers.

Finance 224

Finance Merchant Services Payment Services Consumer 224

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. in November 2022.

Merchant Services 258

Merchant Services Payment Services Shopping Checkout 258

Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. One of our interviewees highlighted the cyclical nature this could have on consumer behaviour.

Consumer 246

Consumer Planning Advertising Shopping 246

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Here Are The Ten Emerging Retail Trends We Predict For 2022. Personalization in the data mining age. New Look Stores.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Inside Retail

AUGUST 3, 2023

This led to snaking queues as consumers were determined to get their hands on the collectibles – a phenomenon the country is familiar with whenever freebies are offered at fast food chains. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

Consumer 130

Consumer Advertising Marketing Promotions 130

Inside Retail

JULY 4, 2023

China adds a special layer of anxiety for those early movers because they are mostly global brands that went through the wringer in China in 2022 with lockdowns, watched the excess inventory pile up, and all the while could hear the growing sound of footsteps behind them from some formidable domestic competitors.

Markdowns 147

Markdowns Apparel Wholesale Advertising 147

Retail TouchPoints

OCTOBER 14, 2022

We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. Touting its dominance in the ad space, TikTok shared the results of a series of internal studies showing that the platform drives connections between brands and consumers.

Advertising 286

Advertising Fulfillment Returns Shopping 286

Inside Retail

MARCH 26, 2023

Research by the Australian Fashion Council in 2022 found that 260,000 tonnes of clothing in Australia was reaching landfill each year, at a consumer cost of $9.2b. Meanwhile, she said that newer players such as Shein had fuelled a cultural phenomenon where consumers were obsessed with newness.

Fast Fashion 246

Fast Fashion Fashion Consumer Returns 246

Rangeme

SEPTEMBER 6, 2022

June 23, 2022. , July 28, 2022. However, there’s no need for consumer packaged goods (CPG) brands to panic. Since consumer habits have shifted due to the pandemic, supply chain disruption , and rising inflation, research your market for the latest data. Marketing and advertising are crucial during a recession.

Marketing 52

Marketing Advertising Consumer Promotions 52

Retail TouchPoints

JANUARY 3, 2023

Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. billion in 2022 to a projected $43.13 That’s a good sign for CPG brands, which are capable of making the most seamless transition to subscriptions: deodorant, toothpaste, diapers and even smoothie packets quickly become part of consumers’ routines.

Beauty and Health 262

Beauty and Health Marketing Consumer Advertising 262

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. A survey by Edelman in its Trust Barometer 2022 found that business beats government by 53 points on competency and 26 points on ethics.

Advertising 162

Advertising Consumer Marketing Spend Supermarket 162

Inside Retail

DECEMBER 1, 2022

India is the next big frontier for the L’Oreal Group, and I am looking forward to bringing the best of beauty and consumer experiences in a new connected world,” Kaushik said, according to Storyboard18 , an online publication covering India’s advertising industry. Foot Locker announces leadership changes.

Telecommunications 130

Telecommunications Finance Advertising Management 130

Independent Retailer

FEBRUARY 17, 2022

The new Omicron variant is causing more changes in the way consumers shop for products. Global marketing expert and speaker, (trusted by The Wall Street Journal and The Washington Post as a marketing expert) Tim Parkin, has exclusive insight into marketing predictions for 2022, and how marketers and companies can prepare.

Marketing 75

Marketing Advertising Promotions Consumer 75

Independent Retailer

OCTOBER 21, 2022

However, what worked in advertising a few years ago is no longer a guaranteed success today. 2022 Marketing is Looking a Little Different. 2022 will be the first holiday season where shoppers will feel safe gathering in-person in several years. 2022 Marketing is Looking a Little Different. retail sales.”. “The

Marketing 92

Marketing Advertising Planning Promotions 92

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. billion in 2022 up from $ 13.8 How Does Influencer Marketing Work on TikTok? billion in 2021.

Marketing 141

Marketing Payment Services Promotions Advertising 141

Inside Retail

MAY 14, 2023

Mother’s Day holds a solid place in the hearts of Aussie consumers. While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s.

Marketing 130

Marketing Advertising Promotions Consumer 130

Inside Retail

DECEMBER 9, 2022

When locked down consumers were buying everything from loungewear to air fryers and warehouses across the world were being cleared as supply chain disruption hit hard. A recent Accenture survey found nearly all retailers (99 per cent) had increased their promotional activity as part of their holiday plans. What Is overselling?

Fulfillment 182

Fulfillment Management Location Advertising 182

Independent Retailer

DECEMBER 14, 2022

In a world of branded content, UGC is refreshing as it allows brands to create personalized advertisements and content that does not feel like it has come directly from a corporation. One of the trends that is expected to come is brands allocating more of their budgets toward influencer marketing in order to diversify advertising channels.

Marketing 52

Marketing Advertising Fashion Consumer 52