How Retailers Can Minimize Returns: Focus on Convenience, Communication and Personalization
Retail TouchPoints
MARCH 14, 2023
Returns are essentially the last link to the circle that closes the consumer loop when it comes to a decision.” These include not just costly shipping and processing fees but also the extra promotions or liquidations needed to move excess inventory. When it’s out of season, they have to do markdowns, so it starts a vicious cycle.
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