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From the ground up: Kellogg’s soil strategy and the future of FMCG sourcing

Inside Retail

Alicia Doherty, senior manager of corporate affairs at Kelloggs Australia and New Zealand, said the artworks are part of the brands wider ambition to support sustainable farming and promote awareness at the consumer level. The campaign also speaks to a growing retail trend: experiential education.

Consumer 147
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5 Reasons Why Your Business Should Focus on Customer Data

Retail TouchPoints

By keeping a close eye on customer data, you can not only adapt your offerings in real time but also predict future retail trends and fuel new product creation centered exactly around your customers’ wants and needs. Alternate prices and offer promotions. In 2020, 88% of consumers in the U.S.

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Circular retail, the High Street revival and cost-conscious consumerism tops 2023 retail trends, new research from Sensormatic Solutions by Johnson Controls reveals

Retail Focus

Circular retail prompted by sustainably-minded shoppers, a revival in bricks-and-mortar demand and continued cost-conscious consumerism by price-sensitive shoppers were among the emerging retail trends for 2023, the latest research from Sensormatic Solutions , the leading global retail solutions portfolio of Johnson Controls , reveals.

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2021 Retail trends: 3 ways to generate repeat business with offerings that build on each other

Retail Pro

Digital acceleration will be one of the most popular topics in the retail world in 2021. Coming out of a pandemic-centric 2020, retailers expanded e-commerce capabilities, cultivated (and relied upon) core customers and became creative with customer fulfillment.

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The ‘Social Proof’ is in the Pudding: Gartner Analyst Explains the Lure of Livestream Shopping

Retail TouchPoints

The keys are driving users to find the livestream initially , building engagement during the event and then promoting further events successfully to the existing audience to build momentum through regularity. To promote this, retailers can use a multitude of methods — from social ads to organic posts to emails.

Shopping 227
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The Logistical Nightmare Before Christmas: How to Avoid it

Retail TouchPoints

The 2020 holiday shopping season is anticipated to be remarkably different than any in recent years, especially when it comes to where people are expected to shop — online. With this in mind, delivery, logistics and distribution of inventory need to be top of mind for retailers. Extend Holiday Promotions to Ease Delivery Burdens.

Shipping 165
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What is the Sound of Your Brand In-Store? Tips for Striking the Right Tone This Holiday Season

Retail TouchPoints

Q4 2020 will be the most consequential retail quarter of the past 25 years. To make the most of this holiday shopping season, retailers must understand changes in consumer behavior and mindset, and reflect this understanding in their in-store experiences. There is a reason why Amazon moved Prime Day to Oct.13-14.

Consumer 277