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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

Retail TouchPoints

The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique challenges. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Retailers and their shoppers are whiplashed accordingly.

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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

Retail TouchPoints

The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique challenges. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Retailers and their shoppers are whiplashed accordingly.

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Coca-Cola supports UEFA Euro 2020 partnership with on-pack promotions

Talking Retail

Coca-Cola Great Britain has kicked off two on-pack promotions to support its partnership with UEFA Euro 2020. The “Win A Ball, Give A Ball” promotion gives consumers a chance to win a UEFA Euro 2020 football and the opportunity to donate a ball to their chosen region, to ensure “more young people than ever can.

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Supply Chain and Inflation Headlines Won’t Make Promotions Disappear

Retail TouchPoints

The best way to demonstrate that performance edge for CPG brands is with a successful strategic approach to promotions. Worldwide supply chain disruptions, rising production costs and labor struggles have all made pricing and promotions decisions more complicated. Promotions Align with Changing Shopping Habits.

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Holiday 2020: Why Target Soared While Nordstrom Faltered

Retail TouchPoints

Additional results for the 2020 holiday season are coming in, and the outlook is rosy despite the unprecedented challenges: Adobe Analytics pegged year-over-year online shopping growth at 32.2% , totaling $188.2 Retailers With an Omnichannel Lead Flexed it During Holiday 2020. billion , while the NRF measured 8.3%

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Three Types of Promotions Merchants Can Use To Attract Subscribers 

Retail TouchPoints

There’s no question that strategic promotions and discounts motivate consumers to buy a product. But which promotions should you use to attract subscribers? But which promotions should you use to attract subscribers? There are three main types of promotional offerings. Retention Rewards to Foster Loyalty.

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JCPenney Launches New Inclusive Beauty Brand to Promote BIPOC Businesses

Retail TouchPoints

Through this partnership, JCPenney Beauty’s in-store and online product assortment will feature more than 30 diverse beauty brands, helping the legacy retailer establish itself as a leader as many retailers scramble to implement and promote their own diversity initiatives.