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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

Retail TouchPoints

The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique challenges. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Retailers and their shoppers are whiplashed accordingly.

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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

Retail TouchPoints

The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique challenges. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Retailers and their shoppers are whiplashed accordingly.

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Supercharge Your Holiday Pricing with AI-powered Data Science

Retail TouchPoints

Despite the havoc wreaked in 2020 by the pandemic, NRF reported that November-December 2020 retail sales were an unexpectedly high 8.3% Conversely, retailers may be able to go more aggressive with pricing and promotions on certain items to draw more traffic or to position effectively against competitors on hot sellers.

Markdowns 219
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How Halara uses machine learning to make just the right amount of activewear

Inside Retail

Halara is a fast-growing athleisure and lifestyle brand founded in October 2020 by Joyce Zhang, a technologist who previously led algorithmic projects at tech-centered companies like Microsoft and Hulu. In fact, that’s a large part of what drew Hirata to the brand. What’s next for Halara?

Markdowns 130
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How Data Analytics is Saving the Fashion Industry (2020)

Retalon

Often resulting in inventory distortion that lead to lost sales and costly markdowns. New products, moving holidays, new promotions, changes in demand, competition, vendor costs and other factors make last year’s sales data unreliable. Imagine a retailer runs a big promotion on a popular winter jacket brand.

Fashion 41
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Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Retail TouchPoints

Although the back-to-school season is typically a prime time for special deals and promotions, retailers need to consider how these slashed prices align with overall product demand and availability. For example, with back-to-school, Kotlyar noted that we’re seeing fewer promotions because of supply constraints.

ATS 299
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15 Things to Do RIGHT NOW to Get Your Store Ready for Holiday 2020

Retail Adventures

2020 Dates to Remember: This year Black Friday is on November 27, Cyber Monday is November 30, Small Business Saturday is November 28, and the biggest shopping day of the holiday season will be December 19, the Saturday before Christmas. This year consider the following in your Golden Quarter planning: 1. Don’t ignore Cyber Monday.