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Facebook Shops And The Rise Of Social Commerce

Retail TouchPoints

In other words, since marketers have been directing the user journey to their e-Commerce site to complete the purchase, it only saw a tiny portion of the customer journey and the very top of the marketing funnel. By adding a real social commerce component to the platform, Facebook now has much better information about real purchase intent.

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Analysis: The many faces of social commerce in China

Inside Retail

According to the Ministry of Public Security China, in 2019, over 160 million people exited the country for pleasure or business, notably spending an average of US$1500 per person while abroad. The perimeters between CRM and social community have blurred, and sales of products are now being directed by an army of KOCs (key opinion consumers).

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Reports: PayPal in Talks to Acquire Pinterest for $45 Billion

Retail TouchPoints

“We could see how Pinterest could enhance engagement between consumers and merchants with PayPal being a central facilitator in the commerce journey, thereby feeding into the company’s vision of being a super app.”. Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly. for $4 billion in November 2019.

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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

Fashion 290
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

Marketing 273
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Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails

Retail TouchPoints

That’s because it’s the “everyday” influencers — creators who are making content as a side hustle rather than as a full-time job — who are able to truly, deeply engage with consumers. Move Beyond Social Commerce Platforms for Maximum Impact.

Marketing 285
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Luxury’s ‘Paradigm Shift’ to Online: COVID Necessity Becomes Growth Engine

Retail TouchPoints

billion — a 1% increase from pre-pandemic times in 2019. But like much of the world, the luxury sector looks very different today than it did in 2019. The big question was always, ‘Can you translate the experience that luxury consumers expect in an online environment?’” said Bousquet-Chavanne.