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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

Marketing 257
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Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Retail TouchPoints

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Jeff Orschell, EY’s Americas Consumer Retail Leaders, noted that global data as well as the firm’s consumer research point to demand remaining elevated, despite the uncertainties. ADDITIONAL LISTENING: 2.

ATS 299
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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community. Here’s how he’s doing it.

Marketing 258
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How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Retail TouchPoints

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 The Transformation of Search Consumers are searching a lot. billion in 2022.

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Blockbuster Alibaba Singles Day Signals China’s Economic Recovery, U.S. Opportunities

Retail TouchPoints

That’s nearly 2X the 2019 GMV total of $38.4 Chinese Consumers Flex Their Wallet Muscles. Some of this luxury market growth could be attributed to coronavirus travel restrictions, which have prevented wealthy Chinese consumers from buying items in person at high-end shops in New York City, Paris, Rome, etc. 1 — generated $74.1

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). In fact, McNamara noted that Mastercard predicts a comeback for Black Friday 2022, with total sales exceeding 2019 results.

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What does 2022 hold for the retail industry? Hear from the experts…

365 Retail

Retailers are grappling to evaluate with the right network across a blend of large warehouses, smaller localised fulfilment centres and deliveries from stores. GWI, revealed an overwhelming 91% of consumers estimating their online shopping will either stay the same or increase, but the store remains important. consumer survey?we