How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars
Retail TouchPoints
APRIL 18, 2023
After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community. Here’s how he’s doing it.
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