article thumbnail

How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community. Here’s how he’s doing it.

Marketing 258
article thumbnail

How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Retail TouchPoints

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

since the 2019 State of Marketing report. “It Social commerce, engaging customers through influencers and shoppable posts are a few of the strategies being used by top retailers. “We’re AI Leading The Transformation. Artificial intelligence (AI) is a critical component of successful digital and customer transformation.

Marketing 257
article thumbnail

Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Retail TouchPoints

This will help them prepare their omnichannel fulfillment operations and ensure items get to customers in the most efficient, and profitable, way possible. Maloney added that he believes retail sales will continue to outpace last year and even comparable sales in 2019. ADDITIONAL LISTENING :

ATS 299
article thumbnail

Blockbuster Alibaba Singles Day Signals China’s Economic Recovery, U.S. Opportunities

Retail TouchPoints

That’s nearly 2X the 2019 GMV total of $38.4 Extended Festival Designed to Mitigate Fulfillment Crunch. Spreading out some of the load makes it easier on [Alibaba’s] fulfillment and logistics partners,” said Halliwell. For Singles Day 2019, there were huge problems with the postal service, couriers and warehousing in general.

article thumbnail

What does 2022 hold for the retail industry? Hear from the experts…

365 Retail

Retailers are grappling to evaluate with the right network across a blend of large warehouses, smaller localised fulfilment centres and deliveries from stores. In the post-pandemic period, we saw an immediate reduction in online sales as customers returned to the high street, albeit not to the levels of 2019. first hand.? .

article thumbnail

Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential

Retail TouchPoints

While this figure is down $50 from 2019, given 2020’s overall uncertainty, such a slight decline would represent a significant victory. The pandemic’s impact on shopping habits isn’t abating: 66% of respondents will prefer home delivery over other fulfillment methods, according to a survey by Oracle.

Shipping 246