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Facebook Shops And The Rise Of Social Commerce

Retail TouchPoints

In other words, since marketers have been directing the user journey to their e-Commerce site to complete the purchase, it only saw a tiny portion of the customer journey and the very top of the marketing funnel. By adding a real social commerce component to the platform, Facebook now has much better information about real purchase intent.

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Analysis: The many faces of social commerce in China

Inside Retail

According to the Ministry of Public Security China, in 2019, over 160 million people exited the country for pleasure or business, notably spending an average of US$1500 per person while abroad. The post Analysis: The many faces of social commerce in China appeared first on Inside Retail.

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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

Social Commerce. Influencer marketing is huge these days, and understandably so with social media becoming an addictive lifestyle choice for most people around the world. Facebook, Instagram, TikTok and Amazon are all surfing the social commerce wave to try and leapfrog their competitors. billion in 2019.

Fashion 290
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Reports: PayPal in Talks to Acquire Pinterest for $45 Billion

Retail TouchPoints

“We could see how Pinterest could enhance engagement between consumers and merchants with PayPal being a central facilitator in the commerce journey, thereby feeding into the company’s vision of being a super app.”. Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly. for $4 billion in November 2019.

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LVMH, L’Oréal Invest in Social Selling Platform Replika

Retail TouchPoints

Social commerce company Replika Software has closed its Series A financing round with an undisclosed amount of funding from the investment arms of luxury house LVMH and beauty brand L’Oréal. Replika’s solution is designed to help brands activate their sales associates and brand ambassadors to sell more effectively online.

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Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails

Retail TouchPoints

Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. Move Beyond Social Commerce Platforms for Maximum Impact.

Marketing 288
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Walmart’s futuristic vision: AI shopping, drone deliveries and green energy

Inside Retail

It’s essentially a ‘Virtual Try-On’ service that becomes a social experience. This feature is a social commerce platform that will allow customers to mix and match apparel items to create virtual outfits on a model with similar sizing and shape.

Shopping 262