article thumbnail

Analysis: The many faces of social commerce in China

Inside Retail

According to the Ministry of Public Security China, in 2019, over 160 million people exited the country for pleasure or business, notably spending an average of US$1500 per person while abroad. With borders shut daigous and P2P accounts on Taobao have anchored into selling us everything from apparel to infant milk formula.

article thumbnail

Walmart’s futuristic vision: AI shopping, drone deliveries and green energy

Inside Retail

A new GenAI search experience, which is live on iOS for all customers within the latest version of its app, is now available for all customers who are logged into their Walmart account. It’s essentially a ‘Virtual Try-On’ service that becomes a social experience. There is also a new AR feature called ‘Shop With Friends’.

Shopping 262
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Retail TouchPoints

“It’s interesting that TikTok has allowed a ‘capital C’ corporation to be involved, but I think it stems from the fact that Barnes & Noble was the very first retailer to identify that #BookTok was a driving factor in book sales ,” said Jessica Brigman, Senior Account Executive at The Walt Disney Co. ’s Merchandising the #BookTok Movement.

article thumbnail

How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Retail TouchPoints

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. Based on November 2022 data, Twitter is No.

article thumbnail

How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

AI Directs the Most Effective Ads to the Most Likely Purchasers The AI element comes from solution provider Albert , which Natori, a family-owned and run business founded in 1977, has worked with since 2019. We also get end-to-end accountability in the supply chain.”

article thumbnail

Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

since the 2019 State of Marketing report. “It Social commerce, engaging customers through influencers and shoppable posts are a few of the strategies being used by top retailers. “We’re AI Leading The Transformation. Artificial intelligence (AI) is a critical component of successful digital and customer transformation.

Marketing 243
article thumbnail

How Luxury Brands Are Responding To COVID Tension With Innovation

Retail TouchPoints

China’s influence on the luxury market is significant, accounting for 35 % of luxury purchases worldwide, according to Willersdorf. Although the country was the first to go through lockdowns, its economy has recovered, “to the point where GDP growth is forecast to surpass the 2019 increase and continue to expand,” she explained.