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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Priorities may be changing, but retailers still need to provide a superior customer experience, added webinar panelist Caila Schwartz, Senior Industry Strategist at Salesforce Commerce Cloud. Artificial intelligence (AI) is a critical component of successful digital and customer transformation.

Marketing 245
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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

AI Directs the Most Effective Ads to the Most Likely Purchasers The AI element comes from solution provider Albert , which Natori, a family-owned and run business founded in 1977, has worked with since 2019. We also get end-to-end accountability in the supply chain.”

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Retail Statistics You Should Know

Small Biz Trends

over 2019 in spite of ubiquitous public health emergencies in the country. The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). Following data from SCORE research prove the point: Small retailers account for 98.6% These occupations account for 6.3% Retail Statistics: The Big Picture.

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How the Y2K Revival is Expanding True Religion’s Shopper Community

Retail TouchPoints

During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We When he returned to True Religion as creative director in late 2019, social media and the creator economy had reached a critical inflection point.

Fashion 244
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How Luxury Brands Are Responding To COVID Tension With Innovation

Retail TouchPoints

China’s influence on the luxury market is significant, accounting for 35 % of luxury purchases worldwide, according to Willersdorf. Although the country was the first to go through lockdowns, its economy has recovered, “to the point where GDP growth is forecast to surpass the 2019 increase and continue to expand,” she explained.

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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

Households with children in elementary and high school are set to spend an average of $789.49 , far exceeding the 2019 record of $696.70. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.

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Livestreaming Success Stories from Adore Me, Pacsun, Simon and More

Retail TouchPoints

Despite the format’s wild success in China, where it accounted for more than 17% of all ecommerce sales in 2022, livestream commerce has been slower to take off in the U.S. Victoria’s Secret paused the event in 2019, and it’s been on hiatus since, but officials recently said it will be returning some time this year.

Shopping 194