Analysis: The many faces of social commerce in China
Inside Retail
JULY 26, 2021
According to the Ministry of Public Security China, in 2019, over 160 million people exited the country for pleasure or business, notably spending an average of US$1500 per person while abroad. The perimeters between CRM and social community have blurred, and sales of products are now being directed by an army of KOCs (key opinion consumers).
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