Remove 2019 Remove Consumer Remove Customer Experience Remove Social Commerce
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Reports: PayPal in Talks to Acquire Pinterest for $45 Billion

Retail TouchPoints

“We could see how Pinterest could enhance engagement between consumers and merchants with PayPal being a central facilitator in the commerce journey, thereby feeding into the company’s vision of being a super app.”. Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly. for $4 billion in November 2019.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

Marketing 256
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Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails

Retail TouchPoints

That’s because it’s the “everyday” influencers — creators who are making content as a side hustle rather than as a full-time job — who are able to truly, deeply engage with consumers. Move Beyond Social Commerce Platforms for Maximum Impact.

Marketing 275
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Luxury’s ‘Paradigm Shift’ to Online: COVID Necessity Becomes Growth Engine

Retail TouchPoints

billion — a 1% increase from pre-pandemic times in 2019. But like much of the world, the luxury sector looks very different today than it did in 2019. The big question was always, ‘Can you translate the experience that luxury consumers expect in an online environment?’” said Bousquet-Chavanne.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). In fact, McNamara noted that Mastercard predicts a comeback for Black Friday 2022, with total sales exceeding 2019 results.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result?

Consumer 246
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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

“The stronger the commitment shown by the customer, the stronger the retargeting,” said Ken Natori, President of Natori in an interview with Retail TouchPoints. That’s much more useful [data] than the first consumer. Natori’s retargeting campaigns make use of data gleaned from the on-site behavior of the consumers being retargeted.