Indigo 9 Digital

JULY 29, 2022

How many Coca-Cola products do you consume? As consumers move away from sugary drinks they have found refuge in sparkling water. That’s one of the reasons Pepsi launched flavoured sparkling water brand Bubly in 2018. “As Consumers want new things, so that’s opening the door to new ideas.” More than you think.

Consumer 98

Consumer Marketing Supermarket Location 98

Indigo 9 Digital

MAY 31, 2022

In 2016 it hired its first chief digital officer and in 2017 Nike launched an initiative called the Consumer Direct Offense. The initiative is Nike’s Triple Double Strategy : “2X Innovation, 2X Speed and 2X Direct connections with consumers.” Over the course of several years Nike has successfully grown its direct to consumer business.

Checkout 98

Checkout Consumer Retail Trends Shopping 98

Indigo 9 Digital

MAY 3, 2023

In 2018 Nike took another risk during its 30th anniversary marketing campaign. In 2018 Nike opened its House of Innovation 000 store. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Nike’s risk taking didn’t stop in its early days.

Marketing 98

Marketing Consumer Retail Trends ATS 98

Rangeme

FEBRUARY 28, 2022

In 2018, French-trained personal chef Rodolfo Fernandes knew he had to create something sweet and healthy that everyone could enjoy without losing the satisfying taste of “sugar” after remembering a story from his childhood. No Sugar Aloud has been active on RangeMe since 2018, and the team is fond of RangeMe Insights.

Wholesale 98

Wholesale Grocer Consumer Shipping 98

Indigo 9 Digital

DECEMBER 6, 2023

Shake Shack may not have the sales or reach of a McDonald’s but it does have a place in the hearts of millions of consumers. The fast food industry has also taken a while to catch up with McDonald’s only starting to make burgers using fresh beef patties in 2018. For many retailers success or failure has to do with timing.

Location 98

Location Consumer Retail Trends Marketing 98

Indigo 9 Digital

JANUARY 17, 2023

Consumers around the world either couldn’t go to their favourite restaurant due to public health restrictions or they prefered to avoid going outside altogether. For consumers these deals are very beneficial but for food delivery companies it puts them further in the red. Low fees are just another tactic to gain market share.

Merchant Services 116

Merchant Services Payment Services Consumer Promotions 116

Rangeme

JUNE 14, 2022

As shoppers look for the lowest prices and are ready to shop around at different stores, loyalty programs are becoming key to retaining consumers. Some retailers are doing a great job with loyalty programs, he points out. One is Scarborough, Maine-based Hannaford, which launched My Hannaford Rewards in 2018 due to customer demand.

Supermarket 98

Supermarket Department Stores Consumer Shopping 98

Indigo 9 Digital

JULY 21, 2023

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. Just ask mattress retailer Casper.

Returns 52

Returns Advertising Consumer Wholesale 52

Rangeme

APRIL 11, 2022

But for the vegans among us, there’s nothing appealing about consuming animal products. According to the Future of Drink Report from market research company Datassential, Chicago, 42% of consumers say they are interested in plant-based, alcohol-free versions of classic cocktails. Beer and cider, animal-free.

Supermarket 52

Supermarket Consumer Accounting Marketing 52

Indigo 9 Digital

MAY 3, 2022

Whether it’s Savage X Fenty or Fenty Skin or Fenty Beauty she has done what many retailers have struggled to do, make products that appeal to everyone. Her focus on inclusivity is striking a cord with consumers because it’s authentic. Take a look at how Fenty is winning over consumers by catering to their needs in four critical areas.

Fashion 98

Fashion Consumer Marketing Advertising 98

Indigo 9 Digital

FEBRUARY 28, 2023

It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. Although clothing is a department store staple retailers like Sears or specialty retailers like Gap couldn’t keep up with a more nimble fast fashion retailer like Forever 21. Do you like this content?

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

MAY 4, 2023

The areas where dollar stores have flourished are often known as “food deserts”, markets where consumers are many miles away from a grocery store or a big box chain such as Walmart but they still need a place to buy household items and food at affordable prices. Do dollar stores use savvy pricing tactics or do they mislead consumers?

Location 96

Location Shopping Consumer Planning 96

Indigo 9 Digital

JANUARY 30, 2023

Between 2007 and 2018 the number of department stores in the United States declined by 1,159 while the segment featuring the highest growth, dollar stores, saw its store count increase by 12,535 stores. The mix of retail stores in malls is changing. Sears has only 15 full line stores now. Do you like this content?

Shopping 98

Shopping Department Stores Location Planning 98

A1 Retail

JUNE 15, 2021

Eshita started the platform determined to transform the way fashion is consumed, enabling consumers to do good for their wardrobes, their wallets and the planet all at the same time. By Rotation, founded by Eshita Kabra-Davies in 2019, allows users to lend and rent their wardrobes with ease.

Fashion 52

Fashion Boutique Accessories Retail Trends 52

Rangeme

JULY 27, 2022

There’s a lot of excitement in the health and wellness industry for CBD products that claim to produce benefits for consumers, ranging from reduced anxiety to healthier-looking skin. One in seven consumers in developed markets is estimated to have consumed CBD in some form, and that’s expected to rise to one in three.”

Beauty and Health 52

Beauty and Health Consumer Marketing Retail Trends 52

Indigo 9 Digital

JANUARY 12, 2023

Fast forward less than two decades later to 2018 when Sears was in so much financial hardship with declining sales and profits as well as mounting debt it filed for bankruptcy. He foresaw that America’s growing railway infrastructure could be used as a way to send goods to consumers in rural communities that lived far away from stores.

Merchant Services 111

Merchant Services Consumer Management Department Stores 111

Indigo 9 Digital

SEPTEMBER 7, 2022

Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. While stores will always have value all brands are rethinking how best to serve their consumers digitally. It did this through a partnership it had with Chanel that started in 2018.

Boutique 98

Boutique Fashion Customer Experience Markdowns 98

Indigo 9 Digital

MARCH 9, 2023

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98

Rangeme

OCTOBER 27, 2021

With hundreds of new food and beverage products launching every day, how do you make sure yours stands out from the crowd and gets the attention of both consumers and retail buyers? Check out the following 7 certifications bodies that are in-demand by retailers and consumers alike: 1. USDA Certified Organic.

Consumer 98

Consumer Marketing Management Accounting 98

Indigo 9 Digital

JANUARY 11, 2023

When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer. Take mattress retailer Casper. In 2018 Casper spent $80.7

Advertising 98

Advertising Shipping Returns Fulfillment 98

Indigo 9 Digital

MAY 16, 2022

It is one of the most popular brands with Gen Z consumers. How has Dove been able to stay relevant in an industry with a discerning set of consumers? When it comes to its reason for being, Dove likes to colour outside of the lines to connect more deeply with consumers. Redefining what it means to be a skincare and beauty brand.

Marketing 98

Marketing Consumer Target Market Retail Trends 98

Indigo 9 Digital

SEPTEMBER 26, 2023

A champion of diversity, in 2018 Starbucks achieved gender and race pay equity for all staff in the United States. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. This is a feat that not many companies can say they have achieved.

Beauty and Health 97

Beauty and Health Returns Location Advertising 97

Indigo 9 Digital

SEPTEMBER 15, 2022

This acquisition adds to other moves Amazon has made in the healthcare sector including its purchase of PillPak, an online pharmacy, in 2018 for $753 million. In addition to getting more of your wallet, a service business like this has better margins than Amazon’s retail business and is less capital intensive. Do you like this content?

Advertising 95

Advertising Drop-Shipping Returns Consumer 95

Indigo 9 Digital

APRIL 17, 2023

One of the keys to lululemon’s success over the past 20 years is offering yoga and fitness classes to consumers free of charge. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Consumers are looking for retail stores to be creative spaces.

Shipping 122

Shipping Shopping Marketing Retail Trends 122

Rangeme

APRIL 13, 2022

Working with suppliers, they have identified opportunities to reduce waste by reviewing varieties and product specifications at the primary stage, increasing the amount of surplus food that can be redistributed to charities, and supporting consumers to reduce their waste in the home with better labeling and storage instructions.

Consumer 52

Consumer Supermarket Shipping Accounting 52

Indigo 9 Digital

MAY 12, 2022

With consumers often driven by FOMO – a fear of missing out, traffic to Supreme’s website during one of its drops can increase by up to 17,000%. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Do you like this content?

Apparel 111

Apparel Fashion Marketing Accessories 111

Rangeme

JANUARY 27, 2022

Large companies like Gillette, Dove, and Schick added line extensions to appeal to today’s man and in 2018 Chanel launched its Boy De Chanel line with foundation, lip balm and a brow pencil, to which it more recently added products including eyeliner, toner, and nail polish. Small companies appealing. Man-shopping.

Marketing 52

Marketing Consumer Shopping Location 52

Indigo 9 Digital

FEBRUARY 9, 2023

Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. This approach also led to product discovery amongst consumers in a more organic way. The most important thing is that we treat the consumer with respect. Then a conversation begins.

Advertising 98

Advertising Marketing Shopping Consumer 98

Indigo 9 Digital

JULY 5, 2022

Known for its “dad shoes” New Balance has managed to keep consumers interested and coming back for more. In 2018 New Balance partnered with an unlikely partner, NBA player Kawhi Leonard. Consumers have flocked to these collaborations and to New Balance in general. By Tricia McKinnon How does a brand pass the test of time?

Management 52

Management Consumer Marketing Retail Trends 52

Indigo 9 Digital

MARCH 31, 2023

When Nordstrom was planning its entry into Canada right round the time these luxury online retailers were getting started Nordstrom may have been unaware of these competitors or it may have underestimated how many consumers would flock to these sites. More brands are selling direct to consumer. Do you like this content?

Apparel 97

Apparel Department Stores Wholesale Beauty and Health 97

Indigo 9 Digital

MARCH 22, 2022

Speaking about this Xu Lei JD.com’s CEO said : we “can only service certain number of consumers. Therefore, last year [2019], we determined to position JD as an all-channel retail platform. ” “In addition to our centralized online app, we also have a lot of de-centralized offline platforms. Grocery is an important segment to grow.

Beauty and Health 59

Beauty and Health Home Furnishings Shipping Shopping 59

Indigo 9 Digital

JUNE 7, 2022

Perhaps it can be taken for granted but most consumers are struggling to make ends meet. Consumers at that time were reeling from the recession and Aldi and Lidl entered the grocery market in the United Kingdom with low prices and were able to steal share. Value for money. Source: Bloomberg. Source: Bloomberg. Tech enabled stores.

Marketing 52

Marketing Advertising Grocer Checkout 52

Indigo 9 Digital

SEPTEMBER 1, 2022

Marks & Spencer is in the midst of a multi-year transformation that former CEO Steve Rowe began in 2018 and it’s working. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Marks & Spencer’s revenues last year were up 21.5%

Drop-Shipping 95

Drop-Shipping Markdowns Planning Grocer 95

Indigo 9 Digital

MARCH 17, 2022

Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. By 2018 it took 53 weeks. Consumers simply have less money to spend.

Beauty and Health 90

Beauty and Health Promotions Shopping Marketing 90

Rangeme

JUNE 28, 2022

In 2014, Mason Duling and Toby Meisenheimer launched Tru-Colour , bandages in different skin tones, which landed on Target’s shelves in 2018. The retailer provided a lot of support to make sure Tru-Colour would have enough product to fill their shelves. Suppliers focus on equity.

Clienteling 52

Clienteling Shopping Marketing Retail Trends 52

Rangeme

NOVEMBER 24, 2021

We look forward to partnering with KeHE to connect with consumers looking for delicious, healthy beverages while supporting a woman-owned business with a unique farm-to-bottle story.”. This makes our lives much easier when you can do multiple retail tasks online.” Mabi Artisanal Tea. Mabi Artisanal Tea. CEO at Lorenzo’s Frozen Pudding.

Management 52

Management Consumer Marketing Wholesale 52

Indigo 9 Digital

MARCH 16, 2022

By Tricia McKinnon , Emily McCullough and Ben Rudolph Brick and mortar retail is still the way most consumers like to shop. But with the growth of eCommerce consumers need a better reason to make a trip to your store. Consumers are often on the lookout for places that offer free Wi-Fi in order to cut down on their data charges.

Promotions 64

Promotions Location Store Layout Shopping 64