2018 Advertising Consumer Retail Trends 
Retail TouchPoints
AUGUST 3, 2020
In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Orschell discussed the differences and overlaps among these consumer segments as well as other recent research.
Indigo 9 Digital
NOVEMBER 16, 2023
By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.
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Indigo 9 Digital
SEPTEMBER 15, 2022
Before Amazon most retailers where primarily in the business of selling goods. Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. That’s why if you are a food and beverage retailer, stores matter a lot.
Indigo 9 Digital
MARCH 9, 2023
Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?
Indigo 9 Digital
JANUARY 11, 2023
When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer. Take mattress retailer Casper. In 2018 Casper spent $80.7
Indigo 9 Digital
JULY 21, 2023
By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. Just ask mattress retailer Casper.
Indigo 9 Digital
JUNE 7, 2022
Perhaps it can be taken for granted but most consumers are struggling to make ends meet. Consumers at that time were reeling from the recession and Aldi and Lidl entered the grocery market in the United Kingdom with low prices and were able to steal share. Amazon makes more in advertising in a year than many retailers make combined.
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