Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. Since before the General Data Protection Regulation (GDPR) came into action in 2018, people have been predicting their downfall.

Advertising 65

Advertising Management Point of Sale Marketing 65

Retail TouchPoints

AUGUST 3, 2020

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Orschell discussed the differences and overlaps among these consumer segments as well as other recent research.

Consumer 279

Consumer Fulfillment Retail Trends Shopping 279

Retail TouchPoints

JUNE 9, 2021

According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018.

Consumer 312

Consumer Fashion Promotions Advertising 312

Inside Retail

JUNE 22, 2022

Samsung Australia admitted to misleading buyers of some of its ‘Galaxy’ phones about the water-resistance level, the Australian Competition & Consumer Commission (ACCC) said. The regulator had first sued the company in July 2019. The offending ad (Image: ACCC).

Advertising 278

Advertising Promotions Consumer 278

Retail TouchPoints

NOVEMBER 15, 2022

The investigation, which was led by Oregon Attorney General Ellen Rosenblum and Nebraska Attorney General Doug Peterson, was opened following a 2018 Associated Press article that examined Google’s Location History and Web & App Activity. For years Google has prioritized profit over their users’ privacy,” said Rosenblum in a statement.

Accounting 263

Accounting Location Advertising Consumer 263

Retail TouchPoints

NOVEMBER 7, 2023

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. But no matter where the Claire’s brand grows, and which bleeding-edge technologies it employs, consumer insights will be at the center. It’s just part of how I think.”

Advertising 264

Advertising Jewelry Consumer Accessories 264

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Collins argues that true cultural engagement is the most powerful vehicle for influencing consumer behavior.

Social Commerce 260

Social Commerce Loss Prevention Customer Experience Customer Retention 260

Inside Retail

JUNE 14, 2023

He said content on its platform was becoming more diversified as it adds more users and expands beyond advertising into e-commerce, allowing consumers to purchase goods through links on the app during livestreaming.

Advertising 244

Advertising Marketing Planning Consumer 244

Hunton Andrews Kurth

FEBRUARY 21, 2024

In recent years, consumers filed a spate of class actions claiming that retailers misrepresented the retail price on discounted goods to mislead consumers into thinking they were obtaining a bargain. In Davidson, a plaintiff sought injunctive relief against a manufacturer who had falsely advertised wet wipes as “flushable.”

Advertising 100

Advertising Consumer Retailing Pricing Shopping 100

Retail TouchPoints

JULY 12, 2021

Nevertheless, in 2018 the party goods retailer went a step further and began selling on Amazon as well. The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces. Meeting Consumers ‘Where They Are’.

ATS 299

ATS Advertising Consumer Accounting 299

Retail TouchPoints

MAY 18, 2023

Thanks to its core product — stylishly packaged, “beauty forward” hand sanitizers crafted in partnership with the well-known Givaudan perfume house — the brand achieved a $60+ average order value (AOV) from its inception in 2018. After six months of B2C sales in the U.S., This is the key to growth.”

Planning 278

Planning Accounting Wholesale Consumer 278

Retail TouchPoints

NOVEMBER 15, 2021

Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the best for demanding consumer attention at several different intervals. That includes advertising content — 86% of consumers say they’d like to see more videos from brands.

Marketing 278

Marketing Advertising Consumer Shopping 278

Wiser

DECEMBER 22, 2020

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. After all, these brands found success online by really understanding their target market and directly applying this to consumer marketing.

Consumer 122

Consumer Shipping Fulfillment Advertising 122

Inside Retail

JULY 13, 2022

The move followed a complaint by the consumer advocacy group Choice , which called the technology invasive and unwarranted. While the outcome of the investigation is still uncertain – Bunnings and Kmart maintain that they acted lawfully – the consumer backlash has already begun on social media.

Payment Services 147

Payment Services Consumer Accounting Advertising 147

Wiser

OCTOBER 15, 2019

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer. What Does Direct to Consumer Mean?

Wholesale 92

Wholesale Consumer Shipping Advertising 92

Inside Retail

AUGUST 21, 2022

Sephoria was originally a physical event, in 2018 and 2019. Advertising and marketing in beauty have completely changed over the last century. Throughout the evolution of beauty advertising, there has been a cultural shift in being inclusive and portraying diverse people in marketing and ad campaigns.

Beauty and Health 242

Beauty and Health Advertising Marketing Fashion 242

Retail TouchPoints

SEPTEMBER 8, 2021

Amazon: the Consumer-First Platform. Amazon has completely upleveled what a high quality ecommerce experience looks like for consumers. Since Amazon Prime’s inception 15 years ago, Amazon has only increased the annual membership cost three times — rising from $79 per year in 2005 to $119 in 2018. grocery market. behind Amazon.

Merchant Services 262

Merchant Services Payment Services Fulfillment Shipping 262

Inside Retail

MAY 7, 2023

Living in Bangladesh, Egypt, Ethiopia, India , Indonesia, Kenya, Nigeria, and the Philippines, these digital consumers are between the ages of 6 and 26 and represent 36 per cent of the aforementioned countries’ populations. He went on to say that creating consumer awareness about a product or service can be challenging.

Social Commerce 130

Social Commerce Consumer Fulfillment Advertising 130

Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. When we began creating our Australian Pink Clay Mask in 2018, we wanted an “insta-worthy” product that looks good on the bathroom shelf and your Instagram feed while delivering exceptional results.

Advertising 130

Advertising Marketing Consumer Social Commerce 130

Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.

Promotions 130

Promotions Advertising Marketing Consumer 130

Retail TouchPoints

JANUARY 23, 2023

Mallard joined Pinterest in 2018 as the company’s first-ever Chief Marketing Officer; since that time Pinterest has grown to over 400 million monthly active users and launched a number of new initiatives, including a global advertiser summit and the annual trends report Pinterest Predicts. Pinterest isn’t alone in this ambition.

Social Commerce 221

Social Commerce Payment Services Marketing Shopping 221

Inside Retail

AUGUST 11, 2023

But is the retail industry really living up to the promise of creating products that all consumers, with a variety of physical, visual, and neurological needs, can use? The reality is that there is no one example of what a disabled consumer looks like. This will enhance the shopping experience for all consumers,” Mohammadian explained.

Fashion 130

Fashion Store Layout Consumer Target Market 130

Inside Retail

DECEMBER 7, 2021

On August 14, 2016, during a pre-season match, when Colin Kaepernick, a professional quarterback at the time, decided to sit on the bench during the US national anthem to protest police brutality and social injustice, he didn’t know he was going to push the world of marketing and advertising toward more purposeful and woke messages and content.

Advertising 130

Advertising Marketing Consumer ATS 130

Inside Retail

DECEMBER 1, 2022

He has been executive chairman of Retail Food Group since 2018, a role he will continue to hold simultaneously. His departure bookends a turbulent time for the company whose founder Tony Nash was ousted in a boardroom stoush which eventually led to the resignations of most of the board’s directors over several months.

Telecommunications 130

Telecommunications Finance Advertising Management 130

Inside Retail

AUGUST 30, 2022

For these reasons, making The Quick Flick products available in the Singaporean market was a natural fit, as local consumers are discerning in their beauty purchases and on the lookout for innovation – which is a gap we knew we could fill with our products.”. Challenges to capturing the market.

Advertising 130

Advertising Marketing Consumer ATS 130

Retail TouchPoints

AUGUST 7, 2023

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Inside Retail

JULY 11, 2022

On 1 July, Grab Thailand announced the launch of a pilot called Digital BagAds, which are LED digital advertisements displayed on the large green bags delivery drivers use as they buzz around the city bringing Grab’s prepared food and groceries to their customers. It is visible and widely accessible to consumers in all areas.”.

Merchant Services 130

Merchant Services Payment Services Advertising Accounting 130

Indigo 9 Digital

SEPTEMBER 15, 2022

Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. This acquisition adds to other moves Amazon has made in the healthcare sector including its purchase of PillPak, an online pharmacy, in 2018 for $753 million.

Advertising 95

Advertising Drop-Shipping Returns Consumer 95

VMS

JUNE 22, 2021

Previously, Acevedo worked as the VP of Marketing for Coca-Cola North America and was also the General Manager of the brand’s tea offerings; he’s credited with overseeing the 2018 relaunch of the Diet Coke brand. Rafael Acevedo. The post Dunkin’ Names New CMO appeared first on Visual Merchandising and Store Design.

Visual Merchandising 65

Visual Merchandising Advertising Marketing Management 65

Retail TouchPoints

SEPTEMBER 28, 2021

Additionally, consumers have become more aware of companies’ data collection practices and have actively responded to personalization practices they perceive as shady, intrusive or both. In our Rise of the Responsible Marketer report, we found that 75% of [consumers surveyed] said brands could do more to ensure the safety of their data.

Marketing 278

Marketing Consumer Customer Experience Management 278

Indigo 9 Digital

MARCH 9, 2023

Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup? This service is also beneficial for consumers worried about their goods being stolen after they are dropped off. More than 1.7

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98

Inside Retail

SEPTEMBER 14, 2022

2022 has been a busy year for Tumi, with a host of new product launches, a new global advertising campaign and several collaborations with famous celebrities all hitting the market in a bid to drive consumer demand for high-end luggage as the luxury travel industry starts picking up. We are keeping tabs on NFTs and Web 3.0,

Drop-Shipping 130

Drop-Shipping Advertising Customer Experience Shipping 130

Retail TouchPoints

FEBRUARY 4, 2022

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. Since 2018 in the U.S., stock market’s history.

Advertising 264

Advertising Drop-Shipping Fulfillment Shipping 264

Wiser

NOVEMBER 6, 2018

Paid advertising is big business. retail search ad spend in Q1 2018. percent of all clicks across Adwords or Google Shopping campaigns in the first two months of 2018. . There’s money to be made here, but also money to be wasted if the right balance isn’t struck on paid advertising. . percent of all U.S.

Shopping 76

Shopping Advertising Accounting Returns 76

Indigo 9 Digital

JULY 21, 2023

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. High customer acquisition costs.

Returns 52

Returns Advertising Consumer Wholesale 52

Retail TouchPoints

APRIL 20, 2021

Despite the fact that an astonishing 80% of consumers want personalized experiences from retailers, nearly as many (79%) have concerns about data privacy. This relatively sudden and sweeping shift in favor of consumer privacy, while warranted, also creates business challenges. Radical Transparency.

Consumer 264

Consumer Marketing Spend Advertising Location 264