Remove 2018 Remove Advertising Remove Consumer Remove Social Commerce
article thumbnail

Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Commerce Retail executives and analysts will explore the future of commerce and how the convergence of content, community and commerce will drive future technology investments.

article thumbnail

Pinterest Solidifies Commerce Ambitions with Series of Executive Moves

Retail TouchPoints

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Every major social platform and other tech players besides — Google included — are battling to become the place for online shoppers to both discover and buy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Claire’s New IP Universe Started in the Metaverse

Retail TouchPoints

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. But no matter where the Claire’s brand grows, and which bleeding-edge technologies it employs, consumer insights will be at the center. It’s just part of how I think.”

article thumbnail

The next billion shoppers: Where they live and how they’re changing retail

Inside Retail

Living in Bangladesh, Egypt, Ethiopia, India , Indonesia, Kenya, Nigeria, and the Philippines, these digital consumers are between the ages of 6 and 26 and represent 36 per cent of the aforementioned countries’ populations. He went on to say that creating consumer awareness about a product or service can be challenging.

article thumbnail

How YouTube aims to take a piece of the social commerce pie

Inside Retail

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. However, TikTok Shop isn’t the only major player in the social commerce landscape.

article thumbnail

Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Inside Retail : Can you explain a bit about your approach to social media with Alya and how that has developed since the outset?

article thumbnail

Exclusive CEO Q&A: How LUXIE Is Pivoting To Win Older Shoppers

Retail TouchPoints

As the LUXIE brand has grown to become a global DTC cosmetic tools brand sold in 160 countries, its consumer base has shifted from an average age of under 20 to a 30- to 45-year-old demographic. Riley : When I first came on board as CEO in February 2018, I wanted to get us out in front of a lot of consumers.

Checkout 190