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How Brands Can Map Out Contextual vs. Additive Advertising in the Metaverse

Retail TouchPoints

What interests me about the metaverse is the massive opportunities for brands and advertisers. Contextual’ Versus ‘Additive’ Advertising. For advertisers, there are two types of advertising in the metaverse, which are informed by these four functions — I refer to them as contextual advertising and additive advertising.

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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A The Rise of First-Party Data.

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Retailers Must Be Careful With Private Label Credit Card Advertising

Hunton Andrews Kurth

The FTC unanimously approved a consent order this week requiring Credit Karma, LLC to pay $3 million dollars for allegedly advertising to consumers that they were “pre-approved” for credit card offers, when in reality, the customers were not pre-approved, and in fact, were frequently rejected.

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Silly Solly’s plans 10 more stores as it moves to franchise model

Inside Retail

We believe in the model, it’s been operating since 2018.” The Silly Solly’s brand has come full circle, now owned by Stanton and an Australian management team that reinvented the model in 2018. “We The chain boasts ‘Nothing over $5’ in its advertising.

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4 Ways to Thrive in a New Era of Retail Advertising

365 Retail

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. Since before the General Data Protection Regulation (GDPR) came into action in 2018, people have been predicting their downfall.

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Strand fined for fake discount claims after NZ regulatory probe

Inside Retail

A Commerce Commission investigation found that between 2018 and 2020, the handbag retailer routinely advertised its products as if they were “significantly discounted or being sold at special prices” when they were not. Other products had been repeatedly discounted,” said Rawlings.

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Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart

Retail TouchPoints

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. The new Uber Eats advertising offerings are being powered by Criteo ’s Commerce Media Platform.