How Brands Can Map Out Contextual vs. Additive Advertising in the Metaverse
Retail TouchPoints
MAY 17, 2022
What interests me about the metaverse is the massive opportunities for brands and advertisers. Contextual’ Versus ‘Additive’ Advertising. For advertisers, there are two types of advertising in the metaverse, which are informed by these four functions — I refer to them as contextual advertising and additive advertising.
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