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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. Although clothing is a department store staple retailers like Sears or specialty retailers like Gap couldn’t keep up with a more nimble fast fashion retailer like Forever 21. Do you like this content?

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. While stores will always have value all brands are rethinking how best to serve their consumers digitally. It did this through a partnership it had with Chanel that started in 2018.

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Marks & Spencer’s Turnaround Strategy, Why it’s Working

Indigo 9 Digital

Marks & Spencer is in the midst of a multi-year transformation that former CEO Steve Rowe began in 2018 and it’s working. That means if there is slow moving merchandise the retailer doesn’t have to worry about taking markdowns to sell the inventory. Marks & Spencer’s revenues last year were up 21.5% Improving Digital.