Independent Retailer
FEBRUARY 15, 2022
Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. In 2021, social commerce sales increased by over 35 percent, totaling a spend of over $36 billion, still only 10 percent of what the Chinese market will spend. . trillion in 2022.
A1 Retail
DECEMBER 20, 2021
Enter social commerce. Social commerce isn’t new. Instagram trialled new tools for in-app shopping back in 2016, which in technology terms was lightyears ago, and there were others who even came before that. Back then, it was essentially online shopping but through social channels. Experience is key.
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Retail TouchPoints
AUGUST 1, 2022
When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person.
Retail TouchPoints
JULY 23, 2021
billion in ticket sales (based on the 2016 Rio Games ), but merchandise sales will almost certainly suffer as well. Trusted platforms like Facebook are already pushing social commerce and running livestreams — it’s just a matter of expanding their appeal. Bryan Wassel, News Editor. shoppers still need a bit of a nudge.
Retail TouchPoints
AUGUST 1, 2022
It’s one of the most active communities on TikTok, all centered around the hashtag #BookTok — but don’t confuse it with social commerce. And in the process, it’s taken all the marketing out of a book’s success. The #2 ranking, “It Ends With Us,” has been there for 58 weeks — the book was originally published in 2016.
Retail TouchPoints
OCTOBER 7, 2022
In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. Social Commerce Meets Affiliate Marketing. This doesn’t necessarily mean the end of affiliate marketing.
Inside Retail
JANUARY 11, 2024
This is where acute marketing tactics come into play. How the Stanley tumbler went from dead to widespread When Stanley was originally launched in 1913, the company’s beverage and food containers were primarily marketed toward “rough and tumble” male consumers for arduous expeditions like hikes or long travel journeys.
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