Remove 2016 Remove Consumer Remove Marketing Remove Social Commerce
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How Online Sellers Can Capitalize on Social Commerce Trends

Independent Retailer

Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. In 2021, social commerce sales increased by over 35 percent, totaling a spend of over $36 billion, still only 10 percent of what the Chinese market will spend. . trillion in 2022.

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Social commerce: The future of online retail

A1 Retail

Convenience is now a top priority for consumers. Consumers can complete the entire customer journey from browsing to purchasing within minutes and are able to order deliveries to arrive when its most convenient for them. Enter social commerce. Social commerce isn’t new. As a result, online shopping excels.

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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. 16 keynote from 3:15-3:45 p.m.

Consumer 269
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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person.

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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

billion in ticket sales (based on the 2016 Rio Games ), but merchandise sales will almost certainly suffer as well. Trusted platforms like Facebook are already pushing social commerce and running livestreams — it’s just a matter of expanding their appeal. shoppers still need a bit of a nudge. Adam Blair, Editor.

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How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Retail TouchPoints

It’s one of the most active communities on TikTok, all centered around the hashtag #BookTok — but don’t confuse it with social commerce. And in the process, it’s taken all the marketing out of a book’s success. The #2 ranking, “It Ends With Us,” has been there for 58 weeks — the book was originally published in 2016.

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What Stanley’s Valentine’s Day sellout says virality in retail

Inside Retail

This is where acute marketing tactics come into play. How the Stanley tumbler went from dead to widespread When Stanley was originally launched in 1913, the company’s beverage and food containers were primarily marketed toward “rough and tumble” male consumers for arduous expeditions like hikes or long travel journeys.