Remove 2016 Remove Advertising Remove Marketing Remove Social Commerce
article thumbnail

3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements.

article thumbnail

Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? billion in ticket sales (based on the 2016 Rio Games ), but merchandise sales will almost certainly suffer as well. But this year, I’d bet a lot of marketing directors are wishing they had sat this particular Olympics out.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How One UK Publication Captures Shoppers at the Point of Inspiration

Retail TouchPoints

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. Social Commerce Meets Affiliate Marketing. This doesn’t necessarily mean the end of affiliate marketing.

article thumbnail

Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

The HSN-style, free ad-supported TV (FAST) channel will give consumers expanded access to the content and creators of Amazon Live, which debuted in 2016 on desktop, mobile and Amazon’s Fire TV devices. However, Amazon’s move from a social media-style setting back into television is a sign of the preferences of U.S.

Shopping 130
article thumbnail

PayPal preparing US$45 billion bid for Pinterest

Inside Retail

It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2 billion purchase of LinkedIn in 2016. The deal talks come as internet shoppers increasingly buy items they see on social media, often following “influencers” on platforms such as Instagram and TikTok.

article thumbnail

Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. The retail market size is continuously growing. According to a report , small specialty retail stores have a market size of $33.4bn in the US. per year on average between 2016-2021.

article thumbnail

Jason & Scot Show Episode 258 – Retailer Owned Brands and Other News

Retail Geek

And this one is fun because I think we actually cover this we’ve been at this podcasting gig for quite a while I think we’ve been at commerce cumulatively between the two of us for. Akash 50-60 years there’s one but we’re even podcasting in 2016 and I remember one tarry longer than the CEO of Macy’s said.