Retail TouchPoints
AUGUST 1, 2022
When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. What does that mean?
Retail TouchPoints
JULY 23, 2021
How will the splintering of viewership across media channels impact the resonance of advertising campaigns? billion in ticket sales (based on the 2016 Rio Games ), but merchandise sales will almost certainly suffer as well. How will Splintered Viewership Impact Advertising Efforts? Nicole Silberstein, Ecommerce Editor.
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Retail TouchPoints
APRIL 16, 2024
The HSN-style, free ad-supported TV (FAST) channel will give consumers expanded access to the content and creators of Amazon Live, which debuted in 2016 on desktop, mobile and Amazon’s Fire TV devices. However, Amazon’s move from a social media-style setting back into television is a sign of the preferences of U.S.
Retail TouchPoints
OCTOBER 7, 2022
In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. Social Commerce Meets Affiliate Marketing. In the advertising world it’s all a gray zone.
Inside Retail
OCTOBER 21, 2021
It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2 billion purchase of LinkedIn in 2016. The deal talks come as internet shoppers increasingly buy items they see on social media, often following “influencers” on platforms such as Instagram and TikTok.
Small Biz Trends
JULY 8, 2021
per year on average between 2016-2021. between 2016-2021. According to a report from eTail and Stackla, 89% of retailers surveyed are either currently using social commerce, implementing it, or planning to do so within 24 months at the latest. Advertising by Retailers. billion in 2021 ( eMarketer ). Online Reviews.
Retail Geek
MARCH 31, 2021
And this one is fun because I think we actually cover this we’ve been at this podcasting gig for quite a while I think we’ve been at commerce cumulatively between the two of us for. Akash 50-60 years there’s one but we’re even podcasting in 2016 and I remember one tarry longer than the CEO of Macy’s said.
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