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How One UK Publication Captures Shoppers at the Point of Inspiration

Retail TouchPoints

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. One variation of Bolt’s Checkout Everywhere function on The Independent ‘s site.

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For Online Impulse Buys, Personalization is the Sixth Sense

Retail TouchPoints

A 2016 survey found that nearly 80% of impulse buys happen in-store. These trends have put a renewed spotlight on impulse buying and how marketers can trigger those spontaneous purchases that drive sales and profits. Research shows that a significant portion of social commerce revenue is attributed to impulse buying.

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Jason & Scot Show Episode 290 – Shoptalk 2022

Retail Geek

Scot: [5:36] Yes I was tracking a lot of the social media and it was interesting a long this so you had shoptalk which is like you know it was like one. and The Meta was like a track keynote from Benjy Shalimar who’s like the VP of Commerce which you know big roll it. Scot: [26:21] Yeah that is color all Trojan Horse strategy.

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Jason & Scot Show Episode 258 – Retailer Owned Brands and Other News

Retail Geek

And this one is fun because I think we actually cover this we’ve been at this podcasting gig for quite a while I think we’ve been at commerce cumulatively between the two of us for. Akash 50-60 years there’s one but we’re even podcasting in 2016 and I remember one tarry longer than the CEO of Macy’s said.