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More Private Label, Smaller Store Footprints: How COVID-19 Is Accelerating Existing Retail Trends

Retail TouchPoints

in 2014 to 40% in 2019. In comparison, one hot market that may cool off is resale. The overall resale market has grown 21X faster than the retail apparel market over the past three years, and it was expected to reach $23 billion by 2023 , but safety concerns are rising to the forefront. over the past three years.

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How a Popular Beauty Blog Turned into Glossier

Indigo 9 Digital

Weiss then translated a dedicated millennial readership as well as an Instagram following into a set of loyal customers when she launched Glossier in 2014. The blog also enabled her to gain a deep understanding of what types of beauty products customers want. Glossier was valued at $1.8 billion in 2021 and now can also be found at Sephora.

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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. Nordstrom operates in one of the hardest categories in retail, apparel and accessories. Over the past decade that Nordstrom has been in Canada there have been material changes in the market.

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5 Ways to Make Your Retail Store Grow Faster

Indigo 9 Digital

Trader Joe’s is another retailer that gives away a lot of free samples and “ what a lot of people may not know is the biggest marketing expense we have at Trader Joe's is actually just letting people try our food,” says Tara Miller, Trader Joe’s Director of Marketing. Stock options are not the only employee perk.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Like Sears and Neiman Marcus, Forever 21 simply did not react to changes in the market fast enough.

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

Take mattress retailer Casper. Since Casper launched in 2014 it has yet to make a profit. High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability. Walmart has made a number of moves in recent years that show why it’s the number one retailer in the world.