Indigo 9 Digital

NOVEMBER 16, 2023

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers.

Consumer 98

Consumer Returns Advertising Marketing 98

Indigo 9 Digital

SEPTEMBER 26, 2023

Trader Joe’s is another retailer that gives away a lot of free samples and “ what a lot of people may not know is the biggest marketing expense we have at Trader Joe's is actually just letting people try our food,” says Tara Miller, Trader Joe’s Director of Marketing. Even Warren Buffett would be impressed with those returns.

Beauty and Health 97

Beauty and Health Returns Location Advertising 97

Indigo 9 Digital

JANUARY 11, 2023

If getting the order to you is expensive what about returns? Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer. This process of ordering and returning goods is very expensive. Take mattress retailer Casper.

Advertising 98

Advertising Shipping Returns Fulfillment 98

Indigo 9 Digital

JULY 21, 2023

An innovative idea and a slick website might get customers excited but many founders eventually realize it’s actually pretty hard and expensive to acquire customers when you don’t have any retail stores. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly.

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

FEBRUARY 24, 2023

Even Warren Buffett would be impressed with those returns. In 2014 Starbucks introduced a complete tuition reimbursement program for employees located in the United States who worked at least an average of 20 hours per week. That would have given us a war chest of cash and significantly increased return on capital.

Customer Experience 105

Customer Experience Returns Location Retail Trends 105

Indigo 9 Digital

FEBRUARY 28, 2023

This is because the vast majority of retail sales still happen in stores with online sales representing only 14.6% of retail sales in 2022 in the United States. Consumers like to touch and feel products and let’s be honest returning online orders can be a hassle. Explore unconventional and creative marketing.

Advertising 98

Advertising Returns Consumer Promotions 98

Indigo 9 Digital

MAY 10, 2023

Our loyalty customers are far more likely to return in the next 30 days compared to non-loyalty customers," said Joseph Erlinger, president of McDonald's USA. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Do you like this content?

Kiosk 52

Kiosk Payment Services Promotions Marketing 52