Indigo 9 Digital

JANUARY 11, 2023

Take mattress retailer Casper. Since Casper launched in 2014 it has yet to make a profit. High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability. In the past Morgan Stanley has estimated the average order value for a one day shipping order from Amazon is $8.32.

Advertising 98

Advertising Shipping Returns Fulfillment 98

Indigo 9 Digital

FEBRUARY 28, 2023

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Shein is vertically integrated allowing it to go from design to shipping in as little as three days.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

JULY 21, 2023

An innovative idea and a slick website might get customers excited but many founders eventually realize it’s actually pretty hard and expensive to acquire customers when you don’t have any retail stores. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly.

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

MARCH 17, 2022

Explore unconventional and creative marketing. While these are not the kinds of marketing moves that everyone is talking about these vehicles often have more captive audiences than a fast-moving social media feed. Free samples are really just another form of marketing retailers use to generate more sales.

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90

Rangeme

MAY 26, 2022

In honor of these heritage celebrations, we asked AANHPI- and Haitian-owned brands on RangeMe about the stories behind their culture and the obstacles they have faced within the retail world. The Nona Lim brand was born in 2014 and has since expanded as a national brand with noodles, broths, and sauces. AANHPI-owned brands on RangeMe.

Outdoor 52

Outdoor Shipping Accounting Promotions 52

Indigo 9 Digital

MARCH 30, 2022

billion in its 2014 IPO. The Chinese eCommerce market, filled with innovation and highly skilled companies, has been one to watch for many years. Add to that a maturing and highly competitive eCommerce market in China as well as a slowing Chinese economy and Alibaba isn’t growing as fast as it used to. of China’s retail sales.

Payment Services 52

Payment Services Fulfillment Department Stores Supermarket 52

Indigo 9 Digital

MARCH 15, 2022

You have had success in your home market and now it’s time to expand into a new market, the United States. The first question many brands facing this opportunity will ask is how are we going to market our product in the United States? Recently two organizations started sending me marketing emails. Become a savvy marketer.

Advertising 94

Advertising Location Shopping Consumer 94