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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

Take mattress retailer Casper. Since Casper launched in 2014 it has yet to make a profit. In the past Morgan Stanley has estimated the average order value for a one day shipping order from Amazon is $8.32. to fulfill and ship that order which means Amazon loses money on many orders. In 2018 Casper spent $80.7

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

Shein, another ultra fast fashion retailer, adds between 500 to 2,000 new items on its website every day. Shein is vertically integrated allowing it to go from design to shipping in as little as three days. Commenting on the growth of Shein TechCrunch wrote : “[Shein] manufactures in China as many apparel retailers do.

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

An innovative idea and a slick website might get customers excited but many founders eventually realize it’s actually pretty hard and expensive to acquire customers when you don’t have any retail stores. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly.

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Celebrating Diversity in May: AAPI- and Haitian-Owned Brands Make Strides

Rangeme

The Nona Lim brand was born in 2014 and has since expanded as a national brand with noodles, broths, and sauces. After each harvest they ship the seeds to their farmhouse in Brooklyn, NY, where the oils are cold-pressed, naturally cleaned, and bottled.

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The Top 15 Ways to Find New Customers in Retail

Indigo 9 Digital

In 2014 Starbucks introduced a complete tuition reimbursement program for employees located in the United States who worked at least an average of 20 hours per week. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Do you like this content?

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Alibaba’s Strategy, 6 Things to Consider

Indigo 9 Digital

billion in its 2014 IPO. But its revenues only grew by 10% over last year, the lowest growth rate since Alibaba became a public company in 2014. Create a seamless link between online and offline retail. While eCommerce represents nearly 50% of retail sales in China today that hasn’t always been the case. Fast shipping.

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10 Ways to Succeed in Retail

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. If Amazon was content with only being a retailer it wouldn’t have launched these businesses which generate the majority of its profits which then help to subsidize services like fast shipping.