2014 Consumer Retail Trends Shipping 
Indigo 9 Digital
JANUARY 11, 2023
When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. Take mattress retailer Casper. Since Casper launched in 2014 it has yet to make a profit. In the past Morgan Stanley has estimated the average order value for a one day shipping order from Amazon is $8.32.
Indigo 9 Digital
FEBRUARY 28, 2023
It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. Although clothing is a department store staple retailers like Sears or specialty retailers like Gap couldn’t keep up with a more nimble fast fashion retailer like Forever 21. Do you like this content?
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Indigo 9 Digital
JULY 21, 2023
By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly. Just ask mattress retailer Casper.
Rangeme
MAY 26, 2022
The Nona Lim brand was born in 2014 and has since expanded as a national brand with noodles, broths, and sauces. After each harvest they ship the seeds to their farmhouse in Brooklyn, NY, where the oils are cold-pressed, naturally cleaned, and bottled.
Indigo 9 Digital
MARCH 17, 2022
Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. Consumers simply have less money to spend. By 2018 it took 53 weeks.
Indigo 9 Digital
MARCH 30, 2022
billion in its 2014 IPO. But its revenues only grew by 10% over last year, the lowest growth rate since Alibaba became a public company in 2014. Create a seamless link between online and offline retail. While eCommerce represents nearly 50% of retail sales in China today that hasn’t always been the case. Fast shipping.
Indigo 9 Digital
MARCH 15, 2022
From small retailers to large retailers sufficient foot traffic has never been more important as consumers elect to do more of their shopping online. But it isn’t just online shopping that is affecting location decisions since the majority of retail sales still happen offline. Do you like this content?
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