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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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More Private Label, Smaller Store Footprints: How COVID-19 Is Accelerating Existing Retail Trends

Retail TouchPoints

Additionally, the percentage of consumers willing to pay the same or more for private labels over name-brand products rose from 34%. in 2014 to 40% in 2019. Even though discount products still make up the bulk of the category, the share of premium private label goods climbed from 15.7% over the past three years. ”

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On Fire: Where Consumers are Buying Today’s Most Popular Smoking Products

Rangeme

and is often a driver for consumers to visit a store —especially in the convenience channel. in the four weeks ending May 15, 2022, in all multi-unit retailers. Convenience stores are also a top location for CBD purchases, with 29% of consumers making purchases there and a quarter of people visiting at least once a day.

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How Aerie Built a Great Brand, its Strategy for Success

Indigo 9 Digital

While this is a buzz word in 2023 Aerie stepped out and made a decision to use more diverse models nine years ago back in 2014. Aerie has also taken on the role of retailer turned activist. Aerie goes much farther than the average retailer when it comes to social issues. One of those is a focus on diversity and inclusivity.

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The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow

Indigo 9 Digital

Actress Blake Lively who also has a huge following launched her own lifestyle brand and website called Preserve in 2014 but the actress was forced to quickly shut it down within a year due to a lack of interest. If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success.

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How a Popular Beauty Blog Turned into Glossier

Indigo 9 Digital

Weiss then translated a dedicated millennial readership as well as an Instagram following into a set of loyal customers when she launched Glossier in 2014. Glossier received over 1,000 messages which informed the development of this heavy duty moisturizer. Glossier was valued at $1.8 billion in 2021 and now can also be found at Sephora.

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How to Effectively Tell Your Brand’s Story

Rangeme

Daft (2014), The Leadership Experience, p. 6 Harris Eisenberg, Humans Process Visual Data Better , Sept 2014 [link] A good story speaks to our intellect, our emotions, and basic psychology. Daft (2014), The Leadership Experience, p. ↑ 6 Harris Eisenberg, Humans Process Visual Data Better , Sept 2014 [link].