Indigo 9 Digital

FEBRUARY 28, 2023

It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. Although clothing is a department store staple retailers like Sears or specialty retailers like Gap couldn’t keep up with a more nimble fast fashion retailer like Forever 21. Do you like this content?

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

JANUARY 12, 2023

By Tricia McKinnon Did you know that at one time Sears was the largest retailer in the world? During that time Sears was so dominant its sales represented 1% of the entire United States’ economy with two thirds of Americans shopping there. Retail stores. Consumers have less money to buy many of the items retailers sell.

Merchant Services 111

Merchant Services Consumer Management Department Stores 111

Indigo 9 Digital

JULY 21, 2023

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. First Amazon disrupted traditional brick and mortar shopping by selling online then many entrepreneurs followed suit hoping to grab a piece of the pie.

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

MAY 30, 2022

Even with online shopping, beauty is still a category that consumers like to purchase in-store as it is easier to see if products match which was especially important for the first product launched under Fenty Beauty, which was foundation. Not just dark-skinned consumers but everyone. It’s about the quality.

Retail Trends 52

Retail Trends Marketing Consumer Management 52

Indigo 9 Digital

MARCH 17, 2022

With online shopping the options for where you can purchase products and services are endless. Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. But consumers still love the brand and see it as one of the preeminent destinations for toys for children.

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90

Rangeme

JUNE 28, 2022

It offers an assortment of products from Asian- and Latino-owned/founded businesses; for Women’s History Month, Target leveraged digital icons to help guests shop women-owned and founded brands online; for this year’s Pride month , Target is collaborating with LGBTQIA+ designers and LGBTQIA+-owned brands. Diversity in retail.

Clienteling 52

Clienteling Shopping Marketing Retail Trends 52

Indigo 9 Digital

MARCH 30, 2022

billion in its 2014 IPO. But its revenues only grew by 10% over last year, the lowest growth rate since Alibaba became a public company in 2014. Create a seamless link between online and offline retail. While eCommerce represents nearly 50% of retail sales in China today that hasn’t always been the case.

Payment Services 52

Payment Services Fulfillment Department Stores Supermarket 52

Indigo 9 Digital

MARCH 11, 2022

Classes can be offered by almost any retailer that sells a product. And given the growth of DIY videos on YouTube there is a clear demand by the market for consumers to become experts by learning from other experts. Do you remember the phone Amazon launched in 2014? Provide valuable services. Do you like this content?

Customer Experience 52

Customer Experience Loss Prevention Employee Engagement Wholesale 52

Indigo 9 Digital

FEBRUARY 13, 2023

Actress Blake Lively who also has a huge following launched her own lifestyle brand and website called Preserve in 2014 but the actress was forced to quickly shut it down within a year due to a lack of interest. If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Indigo 9 Digital

MARCH 15, 2022

From small retailers to large retailers sufficient foot traffic has never been more important as consumers elect to do more of their shopping online. But it isn’t just online shopping that is affecting location decisions since the majority of retail sales still happen offline.

Advertising 94

Advertising Location Shopping Consumer 94

Indigo 9 Digital

MAY 10, 2023

Starbucks is a company that has long known that the future of retail is tied to technology. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so. Consumers don’t always want to pay for delivery fees or wait for an order to be dropped off. Over a decade ago in 2009 it launched its mobile app.

Location 52

Location Customer Retention Consumer Customer Experience 52

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” Perhaps this will sound like a misnomer, but even direct to consumer retail businesses need brick and mortar stores.

Advertising 98

Advertising Returns Consumer Promotions 98

Indigo 9 Digital

MAY 6, 2022

But its revenues only grew by 10% over last year, the lowest growth rate since Alibaba became a public company in 2014. share of retail sales in the country while eCommerce makes up 16.1% of retail sales in the United States. Community buying is a popular way of shopping. Stores play an important role in eCommerce.

Merchant Services 52

Merchant Services Marketing Payment Services Social Commerce 52

Rangeme

MAY 11, 2021

The photo below is of me back in 2014. So it will come as no surprise that I had a personal interest in speaking with more than a dozen buyers during ECRM’s Healthy Living, Vitamin & Nutrition Program to see what’s trending among consumers in these categories. Immunity year-round. Less on-the-go means larger pack sizes.

Consumer 52

Consumer Shopping Management Returns 52

Rangeme

MAY 11, 2021

The photo below is of me back in 2014. So it will come as no surprise that I had a personal interest in speaking with more than a dozen buyers during ECRM’s Healthy Living, Vitamin & Nutrition Program to see what’s trending among consumers in these categories. Immunity year-round. Less on-the-go means larger pack sizes.

Consumer 52

Consumer Shopping Management Returns 52

Indigo 9 Digital

FEBRUARY 10, 2023

While this is a buzz word in 2023 Aerie stepped out and made a decision to use more diverse models nine years ago back in 2014. Aerie has also taken on the role of retailer turned activist. Aerie goes much farther than the average retailer when it comes to social issues. One of those is a focus on diversity and inclusivity.

Beauty and Health 98

Beauty and Health Apparel Consumer Marketing 98

Indigo 9 Digital

JUNE 28, 2022

During that time Mark Jefferies, the CEO of Abercrombie & Fitch from 1992 to 2014 made a number of controversial comments about the brand including when he said that: “Abercrombie is only interested in people with washboard stomachs.” Competition from fast fashion retailers and the rise of athleisure lured customers away.

Fashion 98

Fashion Fast Fashion Consumer Marketing 98

Indigo 9 Digital

MARCH 17, 2022

Amazon is the first channel consumers turn to when conducting a product search online ahead of even Google. More than 200 million people shop on Amazon each month. Brands have found success on Amazon Even large and well-established retailers who generate significant traffic can benefit from selling on Amazon. The good news….

Merchant Services 96

Merchant Services Advertising Shipping Wholesale 96