Remove 2014 Remove Consumer Remove Retail Trends Remove Wholesale
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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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The Top 40 Jack Ma Quotes on Business, Leadership & More

Indigo 9 Digital

Alibaba also created Alipay a digital payments platform used by millions of Chinese consumers. Alibaba also created Alipay a digital payments platform used by millions of Chinese consumers. These lines of business are so successful that Alibaba’s IPO in 2014 remains the largest IPO in history raising $25 billion.

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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

When Nordstrom was planning its entry into Canada right round the time these luxury online retailers were getting started Nordstrom may have been unaware of these competitors or it may have underestimated how many consumers would flock to these sites. More brands are selling direct to consumer. Do you like this content?

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. Just ask mattress retailer Casper.

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10 Ways to Improve the Customer Experience in Retail

Indigo 9 Digital

Classes can be offered by almost any retailer that sells a product. And given the growth of DIY videos on YouTube there is a clear demand by the market for consumers to become experts by learning from other experts. A lot of times a retailer can’t quite figure out why their business isn’t performing the way they want it to.

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Puma’s Strategy: 4 Keys to its Success

Indigo 9 Digital

One its key partnerships was with Rihanna who was Puma’s creative director from 2014 to 2017. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Focus on wholesale. Do you like this content?

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” Perhaps this will sound like a misnomer, but even direct to consumer retail businesses need brick and mortar stores.