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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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How To Increase Sales During A Recession

Rangeme

You can do this too, despite what you’ve heard about slow sales, shifts in consumer spending, and challenges on the retail shelf. The bad news: YOU have to take full responsibility for your success – for landing those wholesale accounts and increasing your velocity in your new and existing accounts. How do you do it?

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Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring

Indigo 9 Digital

That year Nike launched its Consumer Direct Offence , an initiative “fueled by Nike’s Triple Double strategy: 2X Innovation, 2X Speed and 2X Direct connections with consumers.” Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale.

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Puma’s Strategy: 4 Keys to its Success

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Focus on wholesale. A few years ago Nike started to reduce its focus on wholesale accounts and instead shifted its focus to its direct to consumer business.

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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

It is a consumer-to-consumer platform where small businesses and individuals sell items to consumers. It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Launched in 2010 AliExpress is a global retail marketplace. AliExpress.

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Starting a Retail Business: The 7 Trends to Tap Into

365 Retail

Making it easier for customers to buy products and services while using their smartphones should benefit online retailers and increase their profit margins. . Creating an omnichannel experience for customers is not a retail trend that will come and go; it’s here to stay. . Relaxation Products. Drop Shipping.

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Survey Reveals Top Trends in Retail Technology

Independent Retailer

” “These survey findings speak to the curiosity among consumers to try out interesting new digital environments, and the need for retailers and ecommerce sites to keep pace.” The company surveyed 208 retail and ecommerce professionals who directly manage enterprise CMS systems. .