Indigo 9 Digital

SEPTEMBER 26, 2023

Trader Joe’s is another retailer that gives away a lot of free samples and “ what a lot of people may not know is the biggest marketing expense we have at Trader Joe's is actually just letting people try our food,” says Tara Miller, Trader Joe’s Director of Marketing. Stock options are not the only employee perk.

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Indigo 9 Digital

JULY 21, 2023

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. High customer acquisition costs.

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Indigo 9 Digital

MAY 30, 2022

Landing such a coveted partnership allowed Rihanna to pair her marketing savvy with deep talent in the beauty industry. Additionally, partnering with LVMH gave Fenty Beauty global distribution that was hard to match, through Sephora, one of the largest beauty retailers in the world. Not just dark-skinned consumers but everyone.

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Indigo 9 Digital

JANUARY 12, 2023

He foresaw that America’s growing railway infrastructure could be used as a way to send goods to consumers in rural communities that lived far away from stores. Consumers were finally given a way to access merchandise at much lower prices than what was available from nearby merchants. Retail stores. It was a runaway success.

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Indigo 9 Digital

MARCH 17, 2022

Explore unconventional and creative marketing. Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. By 2018 it took 53 weeks.

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Rangeme

JUNE 28, 2022

Target also has a Forward Founders program, designed to engage entrepreneurs, particularly Black founders, early in their startup journeys by helping them navigate critical stages of bringing a brand to market, including ideation, product development, and scaling for mass retail. Suppliers focus on equity.

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Rangeme

MAY 26, 2022

In honor of these heritage celebrations, we asked AANHPI- and Haitian-owned brands on RangeMe about the stories behind their culture and the obstacles they have faced within the retail world. The Nona Lim brand was born in 2014 and has since expanded as a national brand with noodles, broths, and sauces. AANHPI-owned brands on RangeMe.

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Indigo 9 Digital

MAY 6, 2022

trillion in sales, China has the largest eCommerce market in the world, by a large margin. If you are curious about the eCommerce market in China then consider these 11 facts about its size, competition and trends. The Chinese eCommerce market is dominated by several eCommerce giants, the largest of which is Alibaba.

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Indigo 9 Digital

FEBRUARY 13, 2023

Actress Blake Lively who also has a huge following launched her own lifestyle brand and website called Preserve in 2014 but the actress was forced to quickly shut it down within a year due to a lack of interest. If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success.

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Indigo 9 Digital

MARCH 11, 2022

Classes can be offered by almost any retailer that sells a product. And given the growth of DIY videos on YouTube there is a clear demand by the market for consumers to become experts by learning from other experts. Do you remember the phone Amazon launched in 2014? Provide valuable services. Do you like this content?

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Indigo 9 Digital

MARCH 30, 2022

billion in its 2014 IPO. The Chinese eCommerce market, filled with innovation and highly skilled companies, has been one to watch for many years. Add to that a maturing and highly competitive eCommerce market in China as well as a slowing Chinese economy and Alibaba isn’t growing as fast as it used to. of China’s retail sales.

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Indigo 9 Digital

FEBRUARY 8, 2023

We often wondered if the natural, anti-bacterial, anti-odour properties of wool were the answer to our smelly shoes and it led to the question: ‘why had wool never been used to make the upper of a shoe before,’” wrote the brand in its 2014 Kickstarter campaign. If it’s cliché to say to focus on a niche market it’s for a reason.

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Rangeme

DECEMBER 6, 2022

Daft (2014), The Leadership Experience, p. Most people in sales and marketing work with facts, details, and stats. 6 Harris Eisenberg, Humans Process Visual Data Better , Sept 2014 [link] A good story speaks to our intellect, our emotions, and basic psychology. Daft (2014), The Leadership Experience, p. Tolkien (1981), p.

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Indigo 9 Digital

MARCH 15, 2022

From small retailers to large retailers sufficient foot traffic has never been more important as consumers elect to do more of their shopping online. But it isn’t just online shopping that is affecting location decisions since the majority of retail sales still happen offline. Do you like this content?

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Indigo 9 Digital

MAY 10, 2023

Starbucks is a company that has long known that the future of retail is tied to technology. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so. Consumers don’t always want to pay for delivery fees or wait for an order to be dropped off. Over a decade ago in 2009 it launched its mobile app.

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Indigo 9 Digital

FEBRUARY 23, 2023

Puma’s “ running products are both technical and trend-right, and the quality of its basketball product has allowed it to grow its market share,” said Matt Powell, NDP’s VP and senior industry advisor for sports. With the popularity of lululemon and athleisure in general it’s hard to standout in an already competitive clothing market.

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Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” Perhaps this will sound like a misnomer, but even direct to consumer retail businesses need brick and mortar stores.

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Indigo 9 Digital

FEBRUARY 10, 2023

While this is a buzz word in 2023 Aerie stepped out and made a decision to use more diverse models nine years ago back in 2014. Aerie has also taken on the role of retailer turned activist. Aerie goes much farther than the average retailer when it comes to social issues. One of those is a focus on diversity and inclusivity.

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Indigo 9 Digital

JUNE 28, 2022

In Abercrombie & Fitch’s heyday of the 1990s and the 2000s it was well known for marketing what it called an “ all-American ” look that featured mostly white models. Competition from fast fashion retailers and the rise of athleisure lured customers away. Diversity and inclusion. It gives them the opportunity to change their image.

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Indigo 9 Digital

MARCH 17, 2022

Amazon is the first channel consumers turn to when conducting a product search online ahead of even Google. We are significantly accelerating our investments in brand marketing, and we're projecting accelerated growth with Amazon for the balance of 2021 and beyond.” Adidas has also directly sold its merchandise on Amazon since 2014.

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Rangeme

MARCH 31, 2022

From period products to sex toys and condoms, women-owned brands are breaking barriers when it comes to “taboo” topics in the consumer packaged goods (CPG) industry. The stigma that these products are somehow “dirty” or “gross” runs deep within societal and retail norms. Wendy Strgar, Founder of Good Clean Love.

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