More Private Label, Smaller Store Footprints: How COVID-19 Is Accelerating Existing Retail Trends
Retail TouchPoints
JULY 17, 2020
Mass merchants in particular have benefited from this change: private label sales in the segment have increased by 41% over the past five years , approximately 4X higher than overall private label growth. Additionally, the percentage of consumers willing to pay the same or more for private labels over name-brand products rose from 34%.
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