eCommerce and its Profitability Issue. Why its So Hard to Make Money
Indigo 9 Digital
JANUARY 11, 2023
Take mattress retailer Casper. Since Casper launched in 2014 it has yet to make a profit. Even when eCommerce drove growth for many retailers at the height of the COVID-19 pandemic some retailers decided not to jump on the eCommerce bandwagon. Trader Joe’s does not offer online shopping and does not plan to.
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