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11 Things to Know About China’s eCommerce Market

Indigo 9 Digital

trillion in sales, China has the largest eCommerce market in the world, by a large margin. If you are curious about the eCommerce market in China then consider these 11 facts about its size, competition and trends. The Chinese eCommerce market is dominated by several eCommerce giants, the largest of which is Alibaba.

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Puma’s Strategy: 4 Keys to its Success

Indigo 9 Digital

Puma’s “ running products are both technical and trend-right, and the quality of its basketball product has allowed it to grow its market share,” said Matt Powell, NDP’s VP and senior industry advisor for sports. With the popularity of lululemon and athleisure in general it’s hard to standout in an already competitive clothing market.

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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. Nordstrom operates in one of the hardest categories in retail, apparel and accessories. Over the past decade that Nordstrom has been in Canada there have been material changes in the market.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Do you like this content? Aggressive store expansion and failure to adapt to eCommerce.

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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

Starbucks, the largest coffee company in the world, also has one of the best digital businesses in all of retail. Starbucks foresaw the transition to mobile ordering long before others in the industry and is reaping the benefits with its digital sales accounting for about a quarter of all sales. Personalized experiences.

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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

Walmart saw a future in discount retailing and aggressively went after that market chipping away over time at consumers that once would have shopped at Sears. Most mid-priced retailers like Sears or JCPenney or Gap are struggling not just because of poor assortments but due to consumer economics. billion and $32.6

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The Benefits & Cons of Selling on Amazon, 10 Factors to Consider

Indigo 9 Digital

We are significantly accelerating our investments in brand marketing, and we're projecting accelerated growth with Amazon for the balance of 2021 and beyond.” Adidas has also directly sold its merchandise on Amazon since 2014. Why its So Hard to Make Money 10 Ways of Marketing Outside of Facebook & Instagram for Retailers