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11 Things to Know About China’s eCommerce Market

Indigo 9 Digital

trillion in sales, China has the largest eCommerce market in the world, by a large margin. If you are curious about the eCommerce market in China then consider these 11 facts about its size, competition and trends. The Chinese eCommerce market is dominated by several eCommerce giants, the largest of which is Alibaba.

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Alibaba’s Strategy, 6 Things to Consider

Indigo 9 Digital

billion in its 2014 IPO. The Chinese eCommerce market, filled with innovation and highly skilled companies, has been one to watch for many years. Add to that a maturing and highly competitive eCommerce market in China as well as a slowing Chinese economy and Alibaba isn’t growing as fast as it used to. of China’s retail sales.

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How Aerie Built a Great Brand, its Strategy for Success

Indigo 9 Digital

While this is a buzz word in 2023 Aerie stepped out and made a decision to use more diverse models nine years ago back in 2014. Aerie has also taken on the role of retailer turned activist. Aerie goes much farther than the average retailer when it comes to social issues. An ability to stay ahead of the trends.

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5 Ways to Make Your Retail Store Grow Faster

Indigo 9 Digital

Having a store within your store to feature products from another retailer is a classic play retailers use to increase traffic and sales. There are many retailers pursuing this strategy right now. Sephora has announced a partnership with Kohl’s which will see more than 850 Sephora shops inside of Kohl’s stores.

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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. Nordstrom operates in one of the hardest categories in retail, apparel and accessories. Over the past decade that Nordstrom has been in Canada there have been material changes in the market.

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The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow

Indigo 9 Digital

Actress Blake Lively who also has a huge following launched her own lifestyle brand and website called Preserve in 2014 but the actress was forced to quickly shut it down within a year due to a lack of interest. Paradoxically, going into a crowded market can feel easier. Entering a niche market is much scarier.

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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

In Abercrombie & Fitch’s heyday of the 1990s and the 2000s it was well known for marketing what it called an “ all-American ” look that featured mostly white models. Competition from fast fashion retailers and the rise of athleisure lured customers away. Diversity and inclusion. It gives them the opportunity to change their image.

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