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Amazon Launches Advertising Service for Retailer Apps, Websites

Retail TouchPoints

Amazon has unveiled a new offering, the Retail Ad Service , which will allow any retailer to easily offer advertising on their digital platforms using the same technology that powers ads on Amazon.com. Advertisers already using Amazon Ads will see available retailers in their Amazon Ads console or API integrations.

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Exclusive: Inside Grubhub’s First Year in Commerce Media and a Peek at What’s in Store

Retail TouchPoints

Each new media network comes to the table with a ready-made slate of advertising customers in the form of the companies they already serve through their core business, but each is also challenged to make the case for what differentiates them from the growing commerce media crowd brands only have so many ad dollars to go around, after all.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. And while companies would ordinarily have to pay to list their products, for the first time since 2012, they can now do so for free.

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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

Will a digital Olympics be the nudge the West needs to make live shopping mainstream ? How will the splintering of viewership across media channels impact the resonance of advertising campaigns? How will Splintered Viewership Impact Advertising Efforts? Will sponsoring brands be tarnished by the turmoil surrounding the event ?

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

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Due Diligence: Winning October Prime Day Prep Strategies

Retail TouchPoints

While shoppers have a month or so to build their shopping lists, brands need to start preparing now. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. Perform your advertising research now. Think About Inventory Early Start having inventory conversations now.

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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The company was founded in 2012 with its core product offering, BarkBox. Interview with Bark CRO Suzanne McDonnell Suzanne McDonnell, Chief Revenue Officer, Bark Retail TouchPoints (RTP): What have you and the Bark team been able to learn about your consumers, the pup parents, since the company’s inception in 2012?

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