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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

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How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do

Retail TouchPoints

As consumer shopping behaviors become more fragmented in 2025, the path to purchase is no longer linear and brands must adapt to stay ahead. Instead, todays consumer shops around and across various retailers to find the best product for them. In fact, the InMarket Index found that a single retailer makes up less than 0.5%

Consumer 147
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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why Feldman expects that shopping for apparel and footwear will extend into the start of the school year.

Consumer 279
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Gamified and global: How Wish aims to compete with Amazon

Inside Retail

San Francisco-based mobile shopping app Wish has kicked off a campaign to dramatically increase the number of merchants on its platform from countries other than China. Levine said new sellers offering branded merchandise will also benefit from significant exposure through the app’s internal advertising machine. Focus on discovery.

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Getting to Grips with Gen Z

Retail TouchPoints

Gen Z consumers are neither easy to define nor predictable in their shopping habits. The consumer cohort born between 1996 or 1997 and 2010 and 2020 (there is no complete agreement here) is hard to read and reach because they are a product of the world they have been born into, one where change is constant, frequent and often unexpected.

Consumer 303
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Meet Gen Alpha, the kids and tweens already influencing purchase decisions

Inside Retail

We’re talking about Generation Alpha – or people born between 2010 and 2024. But knowing that Generation Alpha would be the first to be entirely born in the 21st century (with births commencing in 2010), I believe they are not a return to the old, but the start of something new.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

Shoppers are increasingly aware of supply chain challenges, and 62% are very or somewhat concerned about not receiving their items in time for the holiday when they shop online Black Friday through Cyber Monday, according to a survey by Publicis Sapient. 2 (Super Saturday, Dec. 18) and No. 3 (the Thursday before Christmas, Dec.