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How to Market Your Brand During a Recession

Rangeme

Recent economic reports highlight market issues like higher inflation, interest rate hikes, lower consumption, layoffs, and reduced hiring. Together, these trends point toward an economic slowdown and potential recession. Many factors remain within a brand’s control, including marketing efforts. How to Market in a Downturn.

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How UNIQLO Became on the Largest Clothing Retailers

Indigo 9 Digital

Then UNIQLO had another moment in 2009 when it launched its “ultra light down” jackets. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 7. share of the Chinese apparel market, larger then any other brand. Do you like this content?

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5 Ways Dollar Stores Make Money & Beat the Competition

Indigo 9 Digital

For example, Dollar General tries to locate stores in areas that do not have a large retailer or grocery store within 15 to 20 miles. This can make it seem as if you are getting a deal when the unit price is actually higher than similar products sold at other retailers. Dollar General has merchandise that can cost as much as $20.

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

Take mattress retailer Casper. High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability. In 2009 Amazon’s shipping and fulfillment costs were 15.6% What’s most interesting about everyone’s quest to be the next Amazon is that Amazon isn’t just a retailer at all.

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3 Elements of Amazon’s Clothing Strategy to Watch

Indigo 9 Digital

Gap’s sales volumes has been falling, and the brand is losing market share,” said Neil Saunders, managing director of retail at GlobalData. Opening a store on Amazon is another route to market and, theoretically, exposes Gap to a lot more shoppers as Amazon has a lot of traffic to the fashion part of its site.

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One Order Sparks Culinary Inspiration for this NYC Restaurant

Rangeme

The restaurant’s name originated from the Black Saturday Bushfires that raged in Australia in 2009, when Fuchs, Styponias, and Chellos were in the early stages of planning the restaurant. Fuchs Co-Owns with partners Alex Styponias and Aussie native Christine Chellos.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Many consumers started shopping at these retailers during the 2008-2009 recession and kept shopping at these stores once the recession was over. This shift in shopping habits has negatively impacted retailers in the middle of the pricing spectrum like JC Penney, Sears , Gap and Kohl’s. Do you like this content?