Rangeme

SEPTEMBER 6, 2022

Recent economic reports highlight market issues like higher inflation, interest rate hikes, lower consumption, layoffs, and reduced hiring. Together, these trends point toward an economic slowdown and potential recession. Many factors remain within a brand’s control, including marketing efforts. How to Market in a Downturn.

Marketing 52

Marketing Advertising Consumer Promotions 52

Indigo 9 Digital

MAY 4, 2023

For example, Dollar General tries to locate stores in areas that do not have a large retailer or grocery store within 15 to 20 miles. This can make it seem as if you are getting a deal when the unit price is actually higher than similar products sold at other retailers. We know our guests have many choices for where to shop.

Location 96

Location Shopping Consumer Planning 96

Indigo 9 Digital

JANUARY 11, 2023

A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. Take mattress retailer Casper.

Advertising 98

Advertising Shipping Returns Fulfillment 98

Indigo 9 Digital

JANUARY 27, 2023

By Tricia McKinnon Do you remember the time when people looked down on Amazon as a place to shop for clothing? Chart of Amazon US eCommerce Sales by Product Category, 2022 With Amazon dominating the apparel sector many direct to consumer brands which once shunned Amazon are now setting up shop on the platform. Well times have changed.

Apparel 52

Apparel Fashion Accessories Shopping 52

Indigo 9 Digital

MARCH 9, 2023

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Consumers are looking for one stop shopping. What we are witnessing is a trend towards more convenient shopping trips.

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98

Indigo 9 Digital

DECEMBER 14, 2022

By Tricia McKinnon When you are shopping for a new outfit do you buy new or do you spend your time sifting through racks of clothing in a thrift store? While many people still like the treasure hunt aspect of going to a thrift store some find it more convenient to shop for secondhand apparel online. Looking back on that moment.

Thrift Store 52

Thrift Store Fast Fashion Apparel Marketing 52

Indigo 9 Digital

MAY 10, 2023

By Tricia McKinnon Starbucks is a company that has long known that the future of retail is tied to technology. Back in 2009 it launched its mobile app. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox Starbucks’ mobile app is also tied to its loyalty program.

Payment Services 52

Payment Services Customer Retention Location Retail Trends 52