eCommerce and its Profitability Issue. Why its So Hard to Make Money
Indigo 9 Digital
JANUARY 11, 2023
Take mattress retailer Casper. High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability. to fulfill and ship that order which means Amazon loses money on many orders. In 2009 Amazon’s shipping and fulfillment costs were 15.6% In 2018 Casper spent $80.7
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