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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

Take mattress retailer Casper. High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability. In the past Morgan Stanley has estimated the average order value for a one day shipping order from Amazon is $8.32. In 2009 Amazon’s shipping and fulfillment costs were 15.6%

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Lowest prices” came in second and “fast shipping” came in eighth place. Some of the most successful retailers today include Dollar General, Dollar Tree, Target, Costco and Walmart. Many consumers started shopping at these retailers during the 2008-2009 recession and kept shopping at these stores once the recession was over.

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Target’s eCommerce Strategy, Why it’s Outperforming

Indigo 9 Digital

With Shipt’s network of local shoppers and their current market penetration, we will move from days to hours, dramatically accelerating our ability to bring affordable same-day delivery to guests across the country,” said John Mulligan, Target’s chief operating officer, in 2017 following the purchase of Shipt. Do you like this content?