eCommerce and its Profitability Issue. Why its So Hard to Make Money
Indigo 9 Digital
JANUARY 11, 2023
Take mattress retailer Casper. High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability. In the past Morgan Stanley has estimated the average order value for a one day shipping order from Amazon is $8.32. In 2009 Amazon’s shipping and fulfillment costs were 15.6%
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